August 29, 2022


Re: Notice of Data Breach


Neopets began updating individuals today through its communication channels regarding a data incident that may have affected players' information. Neopets previously communicated about this incident to players on July 21, 2022, and August 1, 2022.  This notice provides details about the incident, our response, and available resources. 


What Happened?


On July 20, 2022, Neopets was alerted to activity indicating unauthorized access by a third party to our IT systems. We took immediate steps to shut down further access to the affected systems and we have not seen any unauthorized activity since that time. We also launched an investigation assisted by a leading forensics firm and engaged with law enforcement.  On August 10, 2022, Neopets determined that the event resulted in unauthorized access to, and in some cases, download of, player personal information.


What Information Was Involved?


After our investigation, we have determined that for past and present Neopets players, affected information may include the data provided when registering for or playing Neopets, including name, email address, username, date of birth, gender, IP address, Neopets PIN, hashed password, as well as data about a player's pet, game play, and other information provided to Neopets.  For players that played prior to 2015, the information also could have included non-hashed, but inactive, passwords. This information appears to have been accessed and potentially downloaded between January 3-February 5, 2021, or July 16-19, 2022. 


We do not store users' government issued identification numbers, bank account information, or payment card information.


What We Are Doing


Neopets is committed to safeguarding our players' personal information. As part of our ongoing commitment to the safety and privacy of the Neopets' player information in our care, we have reset players' passwords and are working on adding multi-factor authentication to better safeguard your account access.  We have also enhanced the protection of our systems, including by further strengthening our network monitoring, authentication, and system protection.


What You Can Do


If you used your Neopets password on other websites, we recommend that you change your passwords for those accounts as well. In general, it is a good idea to use different passwords across different applications and choose strong passwords.


In addition to changing your passwords, we recommend you do the following:


·         While we are not aware of any misuse of your information, it is always a good practice to remain vigilant against threats of identity theft or fraud, and to regularly review and monitor your account statements and credit history for any signs of unauthorized transactions or activity. If you ever suspect that you are the victim of identity theft or fraud, you can contact your local police. Additional information about how to protect your identity is below.


·         Additionally, it is always a good idea to be alert for "phishing" emails by someone who acts like they know you or are a company that you may do business with and requests sensitive information over email, such as passwords, government identification numbers, or bank account information.


For U.S. residents, additional information about how to protect your identity is contained below. 


For more information:


If you have questions regarding this notice, we invite you to reach out to us through our normal support channels or by calling 1-310-533-3400, or toll-free at 1-800-413-0526, with any questions or concerns you might have regarding this incident or the security of your account.





Jim Czulewicz

President & CEO



Information for U.S. Customers



U.S. customers are entitled under U.S. law to one free credit report annually from each of the three major credit bureaus. To order your free credit reports, visit or call toll‑free (877) 322‑8228.



You can contact the three major credit bureaus at the addresses below to place a fraud alert on your credit report. A fraud alert indicates to anyone requesting your credit file that you suspect you are a possible victim of fraud. A fraud alert does not affect your ability to get a loan or credit. Instead, it alerts a business that your personal information might have been compromised and requires that business to verify your identity before issuing you credit. Although this may cause some short delay if you are the one applying for the credit, it might protect against someone else obtaining credit in your name.


A security freeze prohibits a credit reporting agency from releasing any information from a consumer's credit report without written authorization. However, please be aware that placing a security freeze on your credit report may delay, interfere with, or prevent the timely approval of any requests you make for new loans, credit, mortgages, employment, housing, or other services. A credit reporting agency may not charge you to place, temporarily lift, or permanently remove a security freeze.


To place a fraud alert or security freeze on your credit report, you must contact the three credit bureaus below:




Consumer Fraud Division

Credit Fraud Center

TransUnion LLC

P.O. Box 740256

P.O. Box 9554

P.O. Box 2000

Atlanta, GA 30374

Allen, TX 75013

Chester, PA 19022‑2000

(888) 766‑0008

(888) 397‑3742

(800) 680‑7289


To request a security freeze, you will need to provide the following information:

  1. Your full name (including middle initial as well as Jr., Sr., II, III, etc.);
  2. Social Security Number;
  3. Date of birth;
  4. If you have moved in the past five (5) years, the addresses where you have lived over those prior five years;
  5. Proof of current address such as a current utility bill or telephone bill; and
  6. A legible photocopy of a government‑issued identification card (state driver's license or ID card, military identification, etc.).


You may also contact the U.S. Federal Trade Commission ("FTC") for further information on fraud alerts, security freezes, and how to protect yourself from identity theft. The FTC can be contacted at 400 7th St. SW, Washington, DC 20024; telephone +1 (877) 382‑4357; or



Your state attorney general may also have advice on preventing identity theft, and you should report instances of known or suspected identity theft to law enforcement, your state attorney general, or the FTC.


California Residents: Visit the California Department of Justice's Privacy Unit ( for additional information on protection against identity theft.


District of Columbia Residents: The District of Columbia Attorney General may be contacted at: 400 6th Street, NW, Washington, DC 20001; 202-727-3400;, and


Maryland Residents: The Attorney General can be contacted at Office of Attorney General, 200 St. Paul Place, Baltimore, Maryland 21202; +1 (888) 743-0023; or


Massachusetts Residents: Under Massachusetts law, you have the right to obtain any police report filed in connection to the cybersecurity event. If you are the victim of identity theft, you also have the right to file a police report and obtain a copy of it.


North Carolina Residents: The Attorney General can be contacted at 9001 Mail Service Center, Raleigh, NC 27699-9001; +1 (919) 716-6400; or


New Mexico Residents: You have rights under the federal Fair Credit Reporting Act (FCRA), which governs the collection and use of information pertaining to you by consumer reporting agencies. For more information about your rights under the FCRA, please visit or


New York Residents: The Attorney General can be contacted at the Office of the Attorney General, The Capitol, Albany, NY 12224-0341, +1 (800)-771-7755; or


Rhode Island Residents: The Attorney General can be contacted at 150 South Main Street, Providence, Rhode Island 02903; +1 (401) 274-4400; or You may also file a police report by contacting local or state law enforcement agencies.