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Types of Guilds | Becoming A Leader | Creating W/ Others | Creating The Guild | Choosing A Neighborhood | Choosing A Name | Guild Description | Privacy | Color Scheme | Guild Ranks | Council | Admin Powers | Graphics | Content | Webbie | Activities | Advertising | For Members | FAQ | Link Us | External Links |


Types of Guilds



There several different genres of guilds that you will see floating around the Guild Message Boards. But do you really understand each one?

Neo-related/NR: My personal favorite to create. NR guilds are exactly what the name implies; they follow a Neopets theme, many times creating layouts from Neopets images. These types of guilds are usually very creative and many times stay open the longest. Neo-related guilds are the ones created the most, and most times you can trust the owner to keep it running.

Celebrity/Celeb: Usually focused on models or actors/actresses. Celeb guilds are expected to have outrageous layouts and somewhat creative leaders, but they don't always last long. Often you will find a Celeb guild that becomes inactive after the first week or so. If you fancy chatting about fashion or about the latest "it" person, a Celeb guild is the perfect guild for you.

Scribble: These types of guilds have amazing and detailed layouts if done well. Those who have mastered Scribble art are truly amazing. These guilds give off the impression that they are having a lot of fun.

Multi: All of the above, literally. The Multi genre is relatively new. These guilds follow several themes at a time. They usually gain a great amount of members in the first week, but sadly, they rarely make it past that.

Graphics: For those who make graphics and for those who want to learn. You can bet that these layouts are the most complex of all because many times the owners have a great understanding of graphics and CSS. Not many of the guilds last long, but you can learn a lot and enjoy yourself for the time being.

Harry Potter/HP: If you like Harry Potter, these guilds are for you. The layouts range from amazing to not bad, but you'll find that Harry Potter guilds seem to never die.

Avatar/Avvie: Most of the time, these guilds are a requirement to join (e.g. 150+ avatars). These guilds are likely to have avatars speckled all over the layout. These guilds are good for trading. If you need an item for an avatar but it's out of your price range, the guild will likely provide it; if you've proven yourself loyal.

Role-Playing/RP: These guilds usually have a set theme. You pick/create your character to role-play as (in easier terms, pretending to be that character) and follow a plot. These guilds are likely to be extremely literate. RPs last a fair amount of time, although they usually don't have the best graphics.

Anime: Anime is like Japanese Manga. These guilds usually have amazing graphics styled to include anime characters. Most Anime guilds are RP as well.

Writing/Literate/Lit: Writing/Literate guilds stay open for a very long time, even if they have 20 or so members. They can honestly say they don't care about how many members they get. With a Writing/Literate guild, you can expand your writing ability while having fun at the same time.

Other: Many times being related to different types of movies, or sports, the Other genre of guilds isn't very popular. There are the select few who make them, and the small amount of people who join them. Usually, the layouts aren't 'awe' worthy, but it's the content and 'good time' the guild has to offer.



Becoming A Leader



There's a checklist you should have before you even think about starting a guild. Below are some things to consider.

Activity
Do you have the time to create, run, and grow your guild? Guilds are best to create in the summer. Being active does not just mean coming online for two hours a day. You have to be online almost every second you get.

Knowledge
Do you know enough about how a guild operates? You should know the Administrator system very well. Also, do not create a guild if you do not know enough HTML/CSS.

Credibility
You have to come off as trustworthy. Do not promise things you cannot do. Members need to rely on their guild leader.

Messenger
It is a good idea to have at least one widely used messenger (e.g. aim, msn, et cetera) to communicate with your council.

Manners
You want your members to like you. Be able to befriend your members and don't do anything tacky. In the end, it will help your guild grow and you'll make great friends along the way.

Literacy
This is absolutely necessary to become a guild leader. Members are not going to want to decode what you are saying, so don't type like a moron (e.g. lyk3 dis). A few typos here and there are fine, but illiteracy turns away members from the start. Be professional.



Creating With Others



Often, people do not want to start a guild alone. If you are not one of these people, skip this section.

• Head on over to the guild boards and create a thread. Make the thread stand out (smileys are eye-catching, but don't over do it!).

• If you did not state the theme in the topic, do so now. Explain what guild you are looking to make. You also want to provide a form for others to fill out. You may use this form:



Always fill out your own form for others to get a feel of who you are and what you're looking for. If you do not, expect people to ask you before they fill out their own.

• Accept or deny each application in order of who applied first. Be polite, and explain why they were accepted/denied. Don't put them down if they were denied.

Keep reading the guide to find out more things that make a guild successful.



Creating The Guild



If you understand everything about being a leader, you are ready to create your guild.

Choosing A Neighborhood



The neighborhood is your guild's home. Pick a neighborhood that is on the top row (e.g. Air Faerie Cloud). Think about it; newbies will most likely click the first one they see. If your guild is at the top of that neighborhood, they will click you and probably join you.

The Name is the Charm



• Never use a name you find on a website's list. If that website is popular, it most likely gets hundreds of hits just on that page, so the name will most likely be used.
• Try to keep the name short and to the point.
• The name doesn't necessarily need to have a meaning.
• Avoid ~, @, !, et cetera in names. If you want to put a number, spell it out (e.g. Zero not 0).
• Be creative and unique. If a guild has the name 'Purple Muffins' do not use 'Pink Muffins'. Either way, do not use 'Muffins' at all. That is so 2004.
• Once you have a name, ask your friends (not strangers) what they think of the name.

Guild Description



There isn't much to say about the guild description. Describe your guild in 1-2 sentences. Do not list what your guild has to offer in the description.

Yes:
Welcome to Shug! We are a cozy guild with friendly members and a lot to offer.

NO!
Shug offers 1np auctions, trades, pet adoption, petpet adoption, free pbs, activities...

You get it. Make the description short and sweet.

Do Not Enter



If you care about what kind of person (e.g. nice, active, knowledgeable) joins your guild, make it private. Private guilds normally have an application page, where wanna-be members fill out a little survey about themselves to be accepted or rejected. If you want to let anyone in when they feel like it, do not make it private.

Color Scheme



Even if you have a full-page layout, you must choose a color scheme. Pick the colors according to your layout. Do not pick extremely bright colors or hard-to-read colors. Make the scheme match and not look like a fruit bowl.

Guild Ranks



Each guild has 10 ranks which is called a hierarchy; Council 1, Council 2, Council 3, Council 4, Council 5, Member 1, Member 2, Member 3, Member 4, and Member 5. Council 1 is you (the owner), and member 5 is the default for someone who joins the guild (the lowest). Some ranks can do certain tasks (like people above member 4, can invite members), but really there isn't much of a difference. The higher the rank (closer to Council 1) the farther up on the member list they will be.

Some guilds decide to use a system where you need to post a certain amount of messages to get promoted. It's not a bad idea. By the time members get promoted, they will likely be into the guild and want to stick around. Others have a message and amount of stay requirement, also not a problem. Due to new rules you can't have a donation requirement, which was horrible in the first place. However, some guilds decide to place ranks by teams. That is not a horrible idea either, but I wouldn't use it.

Picking the names of each rank isn't so hard. Often people use each council member's real name as the rank names, while they use words relevant to the guild to pick member ranks. Be creative and have fun with it.



Guild Council



If you created the guild on your own or you have not filled up your council, read this section.

Number Two



Having a Co-Owner is vital. Co-Owners should be:

Honest and Trustworthy. If you cannot run the guild for a certain amount of time, what will you do? What if your Co-Owner trashes your guild?
Knowledgeable in areas you are not, to make the perfect team.
Creative. A creative Co-Owner will help your guild grow.
• And they obviously need to know about guilds.

Give your Co-Owner as many admins as possible, and in addition give them access to the guild account, e-mail account, webbie, or anything related to the guild.

Number Three, Four, and Five



Now that you have your co-owner, you are probably thinking of your other council members. Never give out your council spots because in the end, it's just 4 more members. That really isn't enough to get anywhere, and you've blown your entire council. Wait until your guild gets bigger and you actually have people to choose from. Council members should have most of the qualities Co-Owners have.



Administrative Powers



• Layout - ability to create/edit/remove the guild layout. Also has the ability to modify the guild hierarchy and logo. • Member - ability to delete, change rank, suspend, and ban members. Also ability to search for members, which can prove very helpful. • Message board - ability to delete messages, remove messages from a user, or remove messages older than x amount of days. • Poll - ability to create/edit/remove the guild poll. • Calendar - ability to remove entries from the guild calendar.

A guild should have more people with message admin than any other type of admin. Calendar should be given out to some of the people with message admin. Council members should all have member, and poll admin, and your top council members should have all the admins including layout. Not everyone needs to be able to add a poll, change the layout or change the guild hierarchy and logo. Only give admin to people who need it, and can actually use it. Don't give layout admin to a someone who knows nothing about HTML.



Initial Impact



The first thing everyone will see when they go to join your guild is your layout. This is the first impression they'll get, and some people may either join your guild or click the Back button based on your guild's eye-candy. Here are some suggestions:

• Do not use layouts that take a long time to load.
• Have a reliable image source.
• Make sure the layout is easy to update, and only place vital information on it.
• If you can't make your own layouts, look for amazing layout makers and see if they take requests. If they do, you can request a personalized layout for your guild. Never, and I repeat NEVER use a pre-made layout from Neopets Help Sites. They make your guild look extremely bad although the layout may be good. You always want to have a layout catered to your guild.

Logos and Banners



The guild logo's should be relevant with your current layout. If need be, take a part of your current layout and make a logo out of it. It's better to use a logo that you've personally made than a pre-made (again).

Banners are very useful when trying to advertise your guild. A banner should be long in length and shorting in height, usually only possessing your guild name and a motto sort of saying.



Content



The content you put in your guild is very essential towards being a successful guild.

Literacy



Once again, use proper grammar! If you're not the best speller, use a spell checker.

Smileys are cute little additives that you can put into your content, but too many will clutter. If you insist on adding a smiley, choose one that will get the job done.

Try not to use many of the Shift+# characters in your content. Just like smileys, they clutter your content. Your content should be as formal as possible.

Dear Diary



Do not use the guild's blog as your own personal journal. Use the blog for meaningful updates, or goals you want to set for the guild.

PLEASE, PLEASE, PLEASE ADVERTISE



Never beg your members to go out and advertise; that shows that you care about quantity over quality. Mention it once, but do not keep stressing it.



World Wide Webbie



Every guild has (or should have) a Webbie.

You can create your Webbie on either:
1) A PetPage
2) Freewebs
3) Another Personal Site

Creating your Webbie on a petpage is preferred. It is easiest to access and code. However, if you use freewebs, do not leave it as xxx.webs.com. You can get a free domain at freedomain.co.nr.

Here are some tips to follow:

• The webbie should have a layout specific to the guild. Make sure it's eye candy and looks good. It's sad, but true, that looks do matter when it comes to guilds.

• If your guild webbie is hard to navigate then your members will give up trying to find information and leave.
• Activities, more updates, and everything else that makes your guild should be on the webbie. The guild webbie is like an addition to the guild front page, except for the fact that you can post an unlimited amount of information on the webbie, where-as on the guild font page, Neopets limits you to a certain amount of characters. Use this to your advantage and make the webbie just as good, if not better than your guild font page.
• Make sure you include pages to explain ranks, rules, and policies.
• You may provide an area for goodies such as graphics, avatar help, adoption, dailies, et cetera.
• UPDATE YOUR SITE OFTEN!
• You may want to have a separate page (portal) for all of the links, and have the webbie display information on the guild.



Activities/Shops



Donation Shops



Many times guild leaders try to get extremely good handouts for their members and end up spending their own money buying those expensive items. Create a donation shop instead! Many members who are very passionate about your guild will donate and you'll be able to buy amazing items for your guild without putting a big hole in your till. Usually, leaders keep a list of who has donated what in their shop for others to see. Remember to use only junk items in the donation shop. All items in your shop should sell for 1,001 NP + so that you can keep track of which of your members have donated.

Newbie Packs and Giveaways



A Newbie Pack is another thing you have the option of offering in your guild. Newbie Packs are groups of 3-6 items in a specific category that your members will receive just for joining the guild. Newbie Packs are usually housed in the leader's trades. Newbie Packs are not that great of an idea because sometimes people just join your guild to get the items and then leave. To insure that this doesn't happen to you, make it so that members have to stay in the guild for ____ amount of days (generally a week) before they can receive a newbie pack.
**Newbie Packs as well as Giveaways are against Neopet's rules, so if you decide to offer them in your guild, be aware of the risk involved.**

Bashes



Bashes are a fun thing to incorporate into your guild. In fact, most guilds have bashes. Bashes are usually held after a specific member goal has been met, though there are also holiday bashes. In order to hold a successful bash, you should make sure all your members know the set date and time that the bash will take place and have a schedule of the bash available at your members disposal. These schedules should have the time starting and time ending of each activity and who's hosting that activity.

Guild Teams



Guild teams are a great thing to have in a guild. Not only do they unify the guild, but they add friendly competition between groups.

MOTM



Having a member of the month is another thing you can add to your guild. It gives members an incentive to keep the guild active and participate. By deciding to create a member of the month sort of activity, be sure you are stocked up on items that are worthy to give out to the member who stands out during a certain month. Also, post the member's name somewhere on the guild or guild webbie so that the member gets the credit they deserve.

Guild Mall



Guild malls are not as popular, but are still often used. Guild malls provide an easier way for members to search for needed items. If you insist on having a guild mall, create your own buttons instead of using pre-mades. Do not place buttons that do not have a shop.

There are indeed a lot of activities, and I am not going to list them all. Use your creativity to come up with your own unique games.



Advertising



Although different member-created ads that change per thread are the best, create guild ads for your guild members to use when advertising. It makes it much easier for your members to advertise if they have a form to use.

There are usually two types of advertisements.
1- the simple ad.
2- the descriptive ad.

The simple ad usually consists of your guild name, what theme the guild is, and an optional link. Below is an example of a simple guild ad:



Many times the descriptive ad lists ALL the possible things your guild has to offer. It's not as effective as the simple ad, but many choose to use it. Below is an example of a descriptive guild ad:



Advertising is an easy thing to do.

Step One - Head on over to the guild boards.
Step Two - Look over to the side of the posts where it says replies. Specifically look for those posts with "0" replies.
Step Three - Once you find those with "0" replies, quickly check to see if their post topic mentions being guildless in any way, shape, or form.
Step Four - After you've found their board, with "0" replies, briefly skim their first post to see if they ask you to post anything to confirm you reading it. If they do, write what they ask you to, and paste your ad in your reply (To paste, CTRL+V). Also, if they say to only neo-mail them, head on over to the neomails. If they say both are fine, do both. It increases the likelihood that they'll see your guild.

Step Four is a very critical step because if you miss what they have to say, it could (and most likely will) result in them skipping over your guild, and you would have just lost a possible future member.



For Members



Creating a successful guild isn't just the leader's job, but the member's as well. If you're a member, this is the section for you.

Member CheckList



• Post at least once a day. Many guilds die because their members decide not to post.
• Participate in activities. Not only do you have fun, but you win great prizes!
• Make an appearance to all the guild bashes, even if you'd arrive late.
• Donate. Not a necessity but a few neopoints here and there will help the guild get better handouts.
• Advertise for your guild! You can't expect the guild leader to do all the advertising. With a couple members advertising at a time, you can greatly increase your member amount and make the guild 10x more fun. This is probably one of the biggest jobs any good member could follow through with.



Frequently Asked Questions



Q) What makes a good guild?
A) Well, everyone has a different definition of a good guild. My definition of a good guild would be a guild that has good quality graphics, a decent amount of active members, an organized and unique webbie, lots of updates, creativity, and the fun it brings.

Have a question that I have not addressed in the guide? Neo-mail me, #ownerlookup, and I will answer it here.



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