Even if you can't make your own layout, you still have options. Check out some of these great sites to either use a premade petpage or request one tailored to the needs of your site. The premade sites below have some petpages that work great for all kinds of sites but there are tons of great premade sites above.
When you're ready to get listed, find affiliates, enter competitions, or get reviewed, it's important to have buttons. Fans of your site can put them on their lookups, friends can help you advertise, and a good button can be all it takes to get someone to see what your site is all about!
Now that your site is together and you're up and running, it's a good idea to see if someone can help you realize what you've missed! Whether you run an old directory in need of some link sweeping or a brand new request site looking for a direction, any of these site can be a great help!
A New Year, A New Site TOP
2014 is here and it's a great time to start a site. Have you wanted to get started but didn't know how? Are you looking to branch out beyond what you've done so far? Here, all during the month of January, Lacuna will be featuring content to help you make a site of your very own, with daily tips, in-depth guides, special catalogs, and guest content. Nows a great time to start your site!
January 1st, 2014 - Deciding on a Site to Make
Sometimes, actually choosing what sort of site to make can be a big hurdle to overcome. Some people look at what sites there aren't very many of. The problem is, if you chose a type of site you aren't interested in, you're more likely to get burned out. Site owning can be a significant time commitment so you should pick what you're most interested in even if you don't think you're very good, you'll definitely improve with time! If you love making graphics, even if you feel you're subpar, just start making them.
January 2nd, 2014 - Choosing a Name
It can sometimes be difficult to find the perfect name for your site. It often helps, if the idea behind your site is more unique, to name your site just as it is, like Bake a Cake. Most people however, don't do this, they simply chose a noun or verb they either like or that has some relation to their site, like Lacuna. Either approach is fine. It's important not to get hung up on a name because at the end of the day, it doesn't really matter, what's important is your content. If you are however still having trouble, check out any of these sites whose purpose it is to help you find a great site name.
If you try to come up with your own name, try to keep a few things in mind. First of all, as obvious as it seems, don't use a name someone else is using out of courtesy. If you're unsure, do a search at a large direction like Lacuna or The Shelf and when in doubt, err on the side of caution and try another name. Second, shorter is better. While long names are okay, you'll often find shorter names not only sound better, they fit much better on buttons and other graphics. Finally, try to be unique, come up with a name that will stand out, something interesting. It's better to name your site something like Buttoness or Always Connected than say, Mirage. Find something that will set you apart, something memorable, it will be a better name in the long run.
January 3rd, 2014 - Getting or Creating a Layout
You're at the point where you know what you want to do and you have a name, the next thing to consider should be a layout. Some people might think you should jump right into production but it's important to be organized. You should have a place to put what you have to offer first. If you have pre-existing content you wish to host, that's one thing. If what your producing is new, start with a layout. It will keep all your content together and give visitors the information they are looking for when they visit.
So what should you do? Make a layout, use a premade, or seek help from a request site? If you know HTML & CSS already, a personalized layout is best and a great way to be sure the layout is perfectly tailored to your needs. If you don't know HTML & CSS but want to learn, there are some great guides above that can help you out. Now if you can't code and don't want to learn, but still want something more personal, you can try to request a site layout from one of the many layout request sites listed here. If neither of those suits you, there are hundreds of different premade petpage layouts available, one is bound to fit your needs and they can be found under Petpages, Various Layouts, and Userlookups and Petpages above. There are plenty of ways to get a layout, some take just a few minutes, others can take days or weeks, figure out what works best for you. If you want a custom layout but don't want to wait, don't hesitate to use a premade layout in the meantime while you wait for your request to be fulfilled!
January 4th, 2014 - Collecting Buttons
Skipping the obvious step of filling your new site with content, getting your hands on some buttons should be a priority at this point. Not only are they important when you get your site listed, once you start seeking affiliates and begin growing a fan base, plenty of people are going to have a use for them. 88x31 buttons are a standard across Neopets and still some sites neglect them despite the fact that they should not. Plenty of button request sites exist that are willing to take requests from sites still under construction or that are not yet open such as Cataclysm, One, or Open Eyes. Find a site willing to take a request or try your hand at button making using some tutorials like Impulse's Tutorial, A Button Collection, or these tips at Open Eyes.
January 5th, 2014 - Giving Credit
Credit is one of the most important and one of the most often overlooked sections of a site, seldom touched beyond the creation of site, a small box relegated to the bottoms of pages or hidden under buttons of affiliates and listers. From a purely practical stand point, credit is very important. You can get in serious trouble if you get caught and reported for stealing content. Your account can be silenced or frozen if you've been discovered to have intentionally claimed something that wasn't yours, is.
Beyond the rules, why should you care? For one, respect and courtesy. It's important to give credit where credit is due, to use the cliche, put yourself in their shoes. Imagine you owned a button site and were the first to try a new border or even, a whole new way to request content and then you saw what you had done spreading. Fantastic, but you would probably want those who came after you to recognize you and your idea but such things are neglected all too often. Don't be stingy with your credits, credit content, credit ideas, credit inspiration, when in doubt, give credit.
January 6th, 2014 - Gaining Exposure
One of the hardest parts of making a site can be advertising, getting your name out there, getting exposure. Once you have a site you are happy with and you have some content under your belt there are a few general things you can do that will work for any site.
Get Listed at Directories - While I may be biased, getting listed at a directory is probably one of the most surefire and longterm advertising options. Not only are directories some of the most highly trafficked sites because of their wide appeal to most Neopians (looking for guides, lookups, etc.) but your site will remain there and won't get taken down after a week or a month.
Use Your Content - Though it applies particularly to premade sites, it works well for any owners of graphics, adoptable, and font sites to use their own content. Not only will people see it when they see you but it shows a confidence in your content. What sort of lookup designer would sooner use something from another site? If you can't use what you made, how can you expect someone else to?
More tips for gaining exposure for your site are available in this week's in-depth guide! Check it out COMING SOON.
January 7th, 2014 - Getting Reviewed
So you have a site brimming with revolutionary content, buttons galore, and you've made an effort to put yourself out there and spread what you've done. Now comes the process of refining. Quite possibly the best way to refine what you've been working on is through reviews. Reviews sites exist to help you, they exist to help people improve their sites, and in turn, the experience for everyone. So find a review site from any of those listed here and request a review but don't just request a review, listen. Pay attention to the feedback you get, consider it, talk it over with a friend on the site, try to decide what's best for you and your site, and don't get discouraged if your score is lower than you thought it would be. In the end, it's all to improve your site but that help does nothing if you won't let it.
January 8th - 10th, 2014
January 11th, 2014 - Opening a Chain Lending Site by Pamela, Owner of Pamela's Lending and Chain Lenders Union
So you've decided you want to start a chain lending site. Here are some general tips you should know when they're looking at getting into chain lending.
1. Don't jump off the deep end right away. What I mean is start off small when you start to chain lend. The mistake many chain lenders make and why they burn out quickly is that they try to lend everything as soon as they start off and they don't realize how much time and effort it takes to run a chain lending site.
2. Chain Lending is all about marketing your site and building brand loyalty. Don't get disappointed if you don't have full lists right away. Even if you spend hours every day bumping a board advertising your page, it's very rare that you'll fill your lists prior to the lend starting. However, building loyalty with your lendees so they continue to come back to you and send their friends your way is the best way to promote your site besides constantly bumping a board.
January 12th, 2014 - Opening an Adoptables Site by Ashe, Owner of Bisou
Adoptable sites! We all love them and you may be considering making one yourself. But before you do, will you accept the challenge and responsibility of becoming an adoptable site owner? Here's some tips to get you started!
1. Love of Art
You must have a passion for creating art. If you think drawing for people is a "chore" then don't open an adoptable site. You want to have fun while you draw!
Make sure you follow with a theme and style before opening! Try something that's not on an adoptable site yet. The more unique your theme is, the more people are going to want to request. And when you follow through with a specific style for every adoptable, your art will be recognizable when requesters put them on their pages!
Before opening your adoptable site, try to create at least 10+ of your adoptables first. Are you satisfied with them? Did you have fun making them? Are they customizable for requesters? If you answered no to any of these, then you should start over. Remember, being a responsible site owner doesn't mean you take 5 requests and then close for weeks. You'll want to make sure you are satisfied with your adoptables before opening!
4. Make Sure You Have the Time!
For me, Bisou requests take about 20~30 min each (some even longer than that!) Don't rush just for the sake of finishing a request. You should take your time and be proud of your artwork in the end.
A portfolio is a must for adoptable site owners. This allows requesters to see what you're capable of! It's good to see examples of your work before hand so people are not to surprised at the final outcome. The style of your adoptables should be cohesive in your portfolio.
5. When Things Go Bad
Be ready to handle requesters/anyone who will hate/be disappointed with your art. Not everyone is going to be happy with the final result of their request. There will be people who will compare you to other artists/sites, who try and bring you down, but don't listen to them. You enjoy drawing, you make people happy with your requests, keep doing what you love! :)
January 13th, 2014 - Opening a Graphics Site by Kiwi, Owner of Sugarpop
If you're considering starting a graphics site or have already decided that you are going to start one, here are some tips to help you along the way.
1. Figure Out What You Do Best and Stick to It.
It's always tempting to want to make all kinds of graphics but sometimes your icons might not look as nice as your banners. Or your shields might not compare to your fake avatars. When you're first starting out, try to keep to the things you do well. This way you'll be putting out quality content for your visitors. Later on, after you've gotten your bearings and know what you're doing, you can venture out and experiment with new graphics.
2. Don't Push Yourself.
Making graphics is a creative thing and one thing you don't want to do is get burned out. Yes, updating regularly is key to a successful site, but if you constantly overwork your creative muscles you'll find yourself with a creative block. Take a break if you need to and come back to your graphics with a fresh mind.
3. Don't Overload
If you plan on taking requests make sure you take on only as many requests as you think you can handle. You want to deliver quality graphics to your visitors as fast as possible but if you have a long waiting list you can find yourself feeling overwhelmed. Do yourself a favor and cut the stress by keeping short waiting lists.
And that's my advice to anyone who plans on opening a graphics site. I had to learn all of those things on my own and I hope my tips help you bring a new site into the site community a little easier.
January 14th, 2014 - Opening a Fonts Site by Vicky, Owner of Enraptured
So you wanna open a font site! Well, I'm more than happy that you are joining the font community and to be giving tips on how to start and own one!
1. Be Familiar With the Basics of Making a Font.
Making fonts is all about developing your own style before you go any further! There are many wonderful sites that can help with this, such as /~Valtreya for word fonts or /~BoardPaint if you are a budding picture font maker! Knowing your own style paves the way for the many fonts that you are eventually going to make for your site and for others.
2. Don't be Afraid to Take Risks.
Making fonts is all about experimenting and trying out new things, especially if you want to have a wide variety of premades or if you want all the requests you complete to be different from one another! Font makers sometimes experience their own form of "writer's block" - sometimes you might lack inspiration, but really, you can draw inspiration from almost anything! Your favourite song, your favourite TV show, your favourite quote...always jot down your ideas and think about how you want to make future fonts! Try out your ideas as well, you might be surprised how good they turn out! (; Be sure to visit The Symbols Page at /~Blauenc for inspiration regarding symbols.
3. Be Patient!
Making a font that is well-received does not happen overnight, and time and time again you may have to deal with disappointed requestees. Fear not! For one, many people don't realize how tough making a font can be, as tough as making a layout in fact! With such a small character limit even perhaps with a Neoboard pen, we are making wonders by squeezing everything in! The most important thing is not to give up, keep practicing, keep bringing your ideas to life! Start small, then take more and more risks!
January 15th, 2014 - Opening an Untaken Names Site by Foblin, Owner of Bublin's Untaken Name Page
I like to think of a name as a kind of threshold to access the pet's soul but we are in the 16th year now and, as time goes by, new names become scarcer and scarcer in Neopets so quite a few users planning to create new "petple" may find it truly difficult to come up with an available moniker to their liking. Fortunately, some users enjoy finding untaken names. Are you a name digger and want to publish your unearthed spelt cantrips here? Here are a few tips:
Having fun word hunting is crucial and naming pets can provide a wide experimental range. Try pasting portions together (un-, diplo-, -ous, -er, -ulg-, -mpr-, …) to make Frankenstein words :D. Look up in all kind of reference books/sites (science, magic, cooking, comic books, agriculture, geography, telephone guides, dictionaries, encyclopedias...) for unusual names. If you love a taken name try and change it gradually by substracting, adding and/or morphing letters. Any pronounceable bit can be good raw material really for sculpting names with.
2. Not Long
Try not to add names that are too long to your lists. Of course you can add one or two serpentine strings here or there, one never knows who could like them, but many long names would burden the site. Words with three syllables or less are the best options for most users.
It is a good idea to order your names at least alphabetically and, if you have different kinds of names (e.g. fancy names, real words, proper nouns, etc), an arrangement by category would be helpful for those interested in a specific lot. Direct links to the categories would make the browsing quick and smooth.
Many users get disappointed when they spot "the perfect name" in a site to find out it has already been taken. If you regularly replace, remove or put aside all the taken names, your site is more likely to be revisited or suggested by others. But, how to check them quickly? Most people will not let you know when they use a name in your page even if you ask for them to do it, so you can create visual links to the names, either in the site itself or in a private web page, so that you can see all the newborns at a glance.
If people do not know about your site, it is unlikely it will be visited at all except by chance. Let your neofriends know so they can link it to their own pages and advertise your page in the help chat boards so that people looking for names can have a look at your spells! :D Good luck! ;)
January 16th, 2014 - Opening a Community Site by Turnip, Owner of Always Connected
1. Decide what type of community site you want to focus on. For example, Always Connected focusses on site news, Echelon is about site rankings, and Asura is a ranking/visitor comment hybrid. If you're new to site making or the community site genre, narrow your focus early on. It'll be easier for you to update and much easier to build a strong foundation for your site if you don't have to juggle 10 different sections.
2. Be prepared for daily updates. Community sites thrive on new information (for example, site news) so you'll definitely have to set aside some time everyday to check for new neomails or things to post on your site. Even with community sites that require less frequent updating (like rankings), you'll still need to be extremely active in the site community and constantly check sites to see if your rankings hold up.
3. In terms of your layout and other site aesthetics, convenience beats all. It doesn't matter if a layout is super adorable and looks fantastic if it's absolutely inconvenient or hard to use. Make sure your links are in easy-to-reach places, that the text is large enough to read (and it's not in a super light colour), and that your content area is well sized (ex. a 300 by 300 pixel box is way too small an area to be delivering information).
4. Make connections! Many community sites are only successful if you involve the community. When you start your site (or even before it's fully finished), visit as many other sites as you can and say "hi" to the owner. Introducing yourself and your community site is a great way to advertise and get others to participate.
5. Be original and get creative. Ask yourself what makes YOUR particular site different from the rest. Always work towards adding something completely brand new to the site community because that's what catches people's attention. It's fine to be inspired by others as long as you turn your inspiration into something productive and original.
January 17th, 2014 - Opening a Premades Site by Mia, Owner of Aesthetic
So you're considering opening a premade site? Well here's more information on what you'll find while owning one.
1. You Don't Need to Update All the Time
People won't expect you to offer new premades everyday so constantly updating won't be necessary, which is the greatest part about owning a premade site. However offering a new layout at least once or twice a month is a good amount when you already have a few up. I'd suggest to have at least 5 quality premades up when you've just opened your site.
2. Have Varieties
People definitely loves seeing new things from sites so change it up a little and try something new. Offer both scrolling and anchored layouts with different colors and styles. Using the same style on every layout can be a bit boring. Another thing to keep in mind is to make your site stand out from other sites. Don't copy anyone's style, who'd want to be known as that person who just copies everyone else?
3. Make Sure Your Layouts Work on Other Browsers and Resolutions
This is a problem I see on a lot of layout makers. I myself had this same problem before and it took me a while to learn how to code for all browsers and resolution. Make sure your layouts work on all if not most browsers especially in Google Chrome, Firefox, Internet Explorer, and Safari. It may look good in your screen but how about for the rest of us? 4) Don't be surprised about thieves - It's possible that not everybody will follow your rules and take your coding as their own without credit. Don't tolerate people who steal. Report them ASAP but make sure it's your coding first. Relevant to the topic, don't let stealers makes you want to close down your site. It's a horrible feeling but always prevail.
5. Ugh, That Layout Block Though
You may have those days when you can't even think about an idea for a new layout. Don't worry, it's only temporary. Just take a few days of break and you'll be making layouts again at no time!
6. Have Fun!
Premade sites gives you more freedom to do whatever you please, whenever you want. Nothing is better to see than someone using your layout (with credit, of course).
January 18th, 2014 - Opening a Layout Request Site by Cam, Owner of Scheme
1. Before you even think of opening a request site of any kind, especially one dealing with layouts, work on a portfolio with at least a couple designs that you're especially happy with to show off your abilities! Potential clients want to know exactly what your style is before they can trust you to make a layout for their own site and a portfolio is what each and every one of them will immediately look for. The design for your own layout request site is a huge factor in what the visitor will expect from you as well, so therefore it technically counts as one of your works, but don't include it in your portfolio as you want to keep it exclusively for requests.
2. Take a few layout requests on the boards — such as the help/art/guild chat — to get a feel for how requests work and realise how people can be super picky and annoying as heck. Layout requests revolve around what your requester wants for their own page or site and if you aren't good at taking other people's ideas into consideration or communicating your own thoughts, then you'll need a lot of practice on the boards.
3. Learn how to code cleanly and write it so that your requester can understand and edit the code easily. If your most simplest of designs contain over 500 lines of CSS, then you are definitely not taking anyone else's usability into mind. Remember that the people who will be requesting from you either have no knowledge of code at all or have trusted you to improve their code. Read tutorials and coding tips that swarm out of your favourite search engine to have some idea of what's good and stupid.
4. A successful layout request site is all about introducing new code techniques and design styles of your own through requests. Make sure you can code from scratch and design from a blank template or file as well as trying not to use your copy/paste keys too often whilst doing either.
5. Have a constant flow of inspiration! To avoid burn outs, pacing and scheduling yourself are important, but creativity is what will push you to actually work once you get that sit down time; there is nothing worse than not being able to start due to not knowing where to start! There are countless sites out there that have been created to fuel inspiration for designers, so make sure to have at least three which are frequently updated at your disposal — unfortunately they will remain nameless, but use your search tools loves! Also, do not constantly use specific people as inspirations, especially other designers on neo, because that's just hopeless.
6. For the final, very cliche advice, enjoy what you do and how you do it along with always working on improving on both coding and designing! You'll eventually get bored of how your designs look especially if all you're doing is switching up the imagery and colour schemes. Try something new! Change up from your typical layout structure! Use colours you never would have thought would look good together and maybe switch from using bokeh textures to line art in your graphics! A style doesn't have to remain looking exactly the same for people to know it's yours.
January 19th, 2014 - Opening a Button Request Site by Emma, Owner of The Button Club
Owning a button request site can be both fun and challenging, but hopefully these tips can help make your experience as a site owner a good one!
1. Practice makes perfect.
Whether it's to improve the quality of your buttons or to try out new techniques, practice is a must. Make buttons for yourself, your friends, and even the sites you admire. The more buttons you make, the better they'll get, and the more people will want to request from you. That being said, don't be discouraged if requests don't pour in from the very start. Use the break as an opportunity to expand your portfolio and show everyone what you can do!
2. Enhance the experience.
Apart from quality, the most important part of owning a button request site, or any request site, is good customer service. Show your requesters respect by responding to neomails as soon as possible, completing requests promptly, and even offering redos or alterations.
3. Stay unique.
How do you make your site stand out from the rest? Develop your own style! Experiment with textures and borders and animations and whatever else you can come up with. Guarantee that when people come to your site they say, "Wow, I've never seen that before! I have to get a button like that!
4. Slumps happen.
Slumps are almost inevitable, but you can take a few precautions against them. First, I suggest you keep your waiting list fairly short so you don't become overwhelmed or bored. Also, try creating a few bases and reserving them for requests you want to get over with.
5. Remember your priorities.
You shouldn't open a button request site because you want tons of page views and fan mails. Receiving praise is nice, but it is neither common nor satisfying if you don't enjoy what you do. Always remember to have fun!
January 20th, 2014 - Opening an Adoption Agency by Reckless E, Owner of Magical Menagerie
If you are thinking of starting up an adoption agency of your own here are some points you might want to consider.
1. Start small. Maybe you have a couple of pets you rescued from the pound and zapped with the lab ray. Get their details up on a pet-page and start advertising. Maybe your friends have one or two pets they would like you to add too.
2. Keep the design of your site simple. People come to see the pets, not some fancy layout. You are going to be updating details regularly so you don't want the code to be really complicated and difficult to add to. Display the pets clearly and include links to them and their current owner for convenience. I find a simple table works well to display the pets, but use whatever you're comfortable with. Don't forget to include details of how to contact you so people can add their pets.
3. Don't get bogged down with rules. There are enough site rules about pet adoptions already don't you think? Just make sure you comply with those rules and that fosterers who list their pets with you do too (as far as you can tell). So no dropping heavy-handed hints that your owners would prefer full-scale pet-page applications for their pets. Keep in mind that you can only advertise other people's pets that are up for adoption. If they wish to trade their pets you are not allowed to advertise them.
4. Advertising is important, but it needn't consist of hours of bumping a neglected thread on the pound chat. Put a link to your agency in your neosignature and every time you post anything on the boards you will be advertising your page. You can also get a button made (or make it yourself) and add it to your lookup, your shop, anywhere else you think people might look. Seek out some directories and get your page listed there. You can also become affiliates with other adoption agencies and related sites (you display their button and they display yours).
5. Keep up to date. As your agency grows you can't rely on other people to tell you when their pet gets adopted. If they aren't a 'regular' they may even forget they listed the pet with you. Check on the pets regularly and update their details where necessary. This can become something of a chore at times, but it's really important to keep your page updated.
6. Keep in touch with your owners. Make sure they are happy with the way their pet is presented on your page. On the other hand, if they disappear for weeks on end you might want to remove their pet from your list. Let them know that you will be happy to list the pet again if they return.
7. Don't give up. There will be times when none of the pets on your list are adopted for ages, then suddenly two or three will find a new home at once and it all seems worthwhile again.
January 21st, 2014 - Opening a Competition Site by Tffiany, Owner of Demure
1. Getting Started
Starting a competition site be a lot of fun, but it also takes quite a bit of work. You have to find a well organized layout, and figure what kind of competitions you are willing to host.
There are many different types of competitions out there. Ex. Sotm, Botm, Iotm, etc. The key to owning a successful competition site is to provide variety. Having a variety of competitions at your site will most likely draw more attention to it.
Remember to advertise your site when voting or entering is open for a competition. This will give people in the site community a heads up on what is happening at your site.
Your site doesn't have to have a lot of features or categories for it to be unique. It can be something as simple as a brand new competition that you made up or an extra that is completely different from other sites.
The most important thing is that you have fun running your site - a competition site's purpose is suppose to be fun after all.
January 22nd, 2014 - Opening a Link Directory by Joaquin, Owner of Site Inc.
Know what you're getting into.
Directory owning is hard work and time consuming because of the maintenance you have to uphold throughout your whole site. You have to check for broken links, list all the people who sent in forms, check for inactive sites, constantly look at many sites to see if they have reached/maintained your standards of recommendations. Look at (/~Tasyui)Eclectic or Apartment Nine's Directory section (/~happilyyeverafter#dtut) for more information on that.
Conveniency is your top priority.
Have you listed any new sites? Mention which sites you have listed. Any new affiliates/listers? Link to them. Fixed navigation and back to the top buttons are a must in directories for quick navigating. Take a step back and go to your directory and pretend you are a visitor. Anything that seems even at the /slightest/ inconvenient, go fix it immediately.
Advertising is the number 1 way of listing new sites. Usually when opening a directory your site gets kind of buried under all the other directories. Want more people to find your directory? Get out there and tell everyone about your new site!
List sites yourself instead of waiting for people to send in forms.
The mistake most directory owners make is that they wait for people to send in listing forms to you instead of you taking the initiative of listing the sites yourself. A plus for listing sites yourself is that the site owner of the site you listed may not have known of your directory beforehand thus making your site expand to more people. One thing though is to make sure to neomail the person that you listed their site instead of just listing their site without them noticing.
Maintenance. Maintenance. Maintenance.
Always, always check your links in your directory. If there is a site that is inactive or closed, make sure to mark that. Link Sweeping is very time consuming, a great way for checking your site is to check 3-4 categories a day as it will reduce the time to check for sites greatly. Remember, your directory is supposed to direct people to active sites, not broken/closed/inactive sites.
Have fun owning a directory!
Even though owning a directory is time consuming, it is also very enjoyable with all the positive feedback you get from others! Also, it's interesting to see all the new sites that people have put in their form. Enjoy it!
January 23rd, 2014 - Opening a Review Site by Turnip, Owner of Frequent Flyer
1. A review = your opinion.
Don't mistake your review for being "fact" or something that isn't coloured by your perspective. What you'll be basically writing is your opinion of their site so keep this in mind when you write your critiques.
2. Spelling and grammar are both essential.
If you don't portray a professional style of writing, your credibility takes a huge hit. There's nothing worse than reading a review where the writer consistently mixes their, there, and they're. Because a review site's content is based on text and writing, spelling and grammar should be excellent.
3. High-quality service is important.
You should be paying attention to how long it takes for your requesters to receive their finished review. Review site owners should aim to complete their reviews in (at the very least) seven days but always keep in mind: how long will the review take for the last person on the waiting list?
4. Your rubrics are extremely important.
It should be detailed enough to give visitors a clear outline of what you'll be looking at. It's not enough to describe a "Pro/Con" review as "A review where I'll look at the pros and cons of your site".
If you start a new site using these tips and get listed at Lacuna, let me know and I'll be sure to mention you in the updates!