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My name's Turnip and I'd like to welcome to Frequent Flyer, a site offering in-depth reviews since August 7th, 2011. This page is the first place that provides dedicated service reviews for request sites and I strive to offer helpful suggestions and constructive criticism. In order to do this, I decided more rubrics needed to be added in order to accommodate not only request sites, but all sites in general. At FF, high-quality service and in-depth explanations are two things that you'll be guaranteed to receive and my goal is to make Frequent Flyer your #1 destination for detailed reviews. So, whether you have a button request site or a guide on how to knit Neopia's most awesome hat, you'll find a review rubric perfect for you.


Hoping to seek out a little adventure, you decide it's time to take a vacation. Sure, your annual trip to Mystery Island is nice and all, but you're getting bored of visiting the same beaches every year. Instead, you want something different and more exciting! Spurred by the idea of journeying to a new and exotic place, you head to your local travel agent. Opening the doors, you're greeted with a burst of cold air from the inside, feeling relieved as you escape the hot summer sun. Quickly entering the air-conditioned building, you hear a quiet voice to your left. Oh, hello there! How are you today? My name's Turnip and I bet I know why you're here. You want to go on an adventure, huh? Well, take a seat and browse through our various travel packages. Maybe you'll find something!

Latest Travel News



Frequent Flyer will be going on an Altador Cup hiatus. The full site (with all the rubrics) will be coming back when the event is done.

The Q & A rubric will still be available during this time so if you have some specific questions, feel free to request!

Choosing your destination // rubrics

As you sit down in front of your travel agent, you can't help but feel a sense of excitement as Turnip smiles and hands you a small pamphlet. These are our current travel packages. Be sure to read through each one carefully to find the one perfect for you. Oh, but before you make your choice, why not read through a list of travel terms and their definitions.

Definitions of travel terms:

Travel time means how thorough the review style is. Long reviews are generally longer in length and require more time to finish. For these types of reviews, I'll be looking at your site with a more critical eye and each category will be examined very carefully. That being said, the smallest details can have a significant impact because in an in-depth review, everything matters. Quick reviews are much shorter in both length and the time it takes to write one. Rather than focussing on your entire site, quick reviews will only center on specific aspects of your page (ex. Visual only review). However, just because the reviews are shorter doesn't mean I won't provide you with in-depth explanations on my suggestions.

Traveller is a brief description of the type of site owners who would benefit from the review.

Availability of ticket is the site restriction of the review. For example, some reviews are only for new sites, while other may be for sites that offer requests.

Travel brochure is a quick explanation of the rubric and what you can expect to be graded on.

Frequent flyer miles is your final score and is presented at the end of your review.

The phrase Would I recommend this destination to another traveller? means whether or not I'd recommend your site to another person.

The phrase Would I travel to this destination again? means whether or not I'd revisit your site. If it's a request site, this phrase means whether or not I'd request from your page.

All Inclusive

Destination: Tokyo, Japan
Travel time: Long
Travellers: This review is for those who have a well established request site and want to focus on improving their service. This rubric contains unconventional categories that are not featured at any other review site.
Availability of tickets: Sites that offer any type of requesting service (ex. Button or layout requests, reviews); sites must have finished at least four requests for visitors.
Travel brochure: The all inclusive review takes every aspect of your site's service into account with categories such as "rules" and "professionalism". Because every detail of your page's service will be looked at, it's best if you have a relatively older or more established site. If you score 15/20 or higher, you and your site will receive a Golden Traveller button. Your review will be divided into four categories, featured below.

Rules (score out of 5):

I'll be going through all of them extensively using the main points I've discussed in the HTOGS guide. Some questions I'll be asking myself include:
Do the rules make sense? Are they written in a way where visitors can easily understand them?
Do they serve a purpose? Within the larger picture of the service provided at the site, do your rules have a function?
Are you using "trick" devices properly?
Do your rules cover the important aspects of your site? Or have you left the visitors wanting to ask more questions about the service you offer?

In general, I'll be looking at how fair they are and whether there are any major restrictions that might exclude visitors from accessing the service you offer.

Convenience (score out of 5):

This is a huge aspect for any request site. Moving through the site as a visitor, how easy is it to find what I need? Here are some things that I'll be looking at:
Pick-up area (Is it tidy? Can I easily find everything? Are all of your finished requests labelled with usernames or are you forcing people to hover to find their item?)
Links (Is your layout's navigation in an easy-to-reach spot? Are there broken links? Have you used "back" links where needed?)
Organization (How are the pages of your layout organized? Is the content spread across various pages?)
Important information (Have you provided information for the visitors in an appropriate spot? Do you have links to your user lookup in case visitors want to contact you?)

Convenience basically means how easy it is for visitors to access the content you offer, navigate through your site, and understand your expectations as a site owner.

Professional appeal (score out of 5):

Presenting a professional appearance is one of the hardest aspects of owning a site. The things I'll be looking at include:
Spelling/grammar errors (Points will only be deducted for multiple and constant errors. Points will not be deducted for infrequent typos.)
Tone and attitudes (Do you display a friendly attitude? Or are your ranting in your updates and using a "rude" tone?)
Aesthetics (Is your layout visually appealing? Have you used your space effectively? Does your introductory paragraph make sense?)

Having a polished and professional site means that you've paid attention to the finer details and presented yourself in a friendly and welcoming manner.

Quality of service (score out of 5):

This section takes a look at your service itself and how you conduct this service on your site. Aspects I'll look at include:
Waiting list (Are you accepting too many people? Do you have a "set" waiting list?)
Quality of content (Are your reviews in-depth and do they offer explanation? Are your buttons high-quality or are they not polished?)

The major factor for this category is the quality of your request content. In all cases, I will look through your portfolio and pick a handful of completed requests and make brief comments on each one. For sites such as review sites, I will be looking at how in-depth your explanations are. For visual graphics (like button or graphic request sites), then I'll be looking at aspects such as text readability, use of textures, and colour palettes.

Final score and suggestions:

Frequent flyer miles: 0/20

After adding up the four categories, this will give you the final score which is representation of your site as it presently stands.
Major issues may be reiterated.

Would I recommend this destination to another traveller?

Recommended / Not recommended

Recommendation is based on whether or not I think you have the abilities to offer quality service based on your rules, professionalism and service. Basically, if someone came to me and asked me to suggest sites to them, I would have to consider whether or not to recommend your site.

Would I travel to this destination again?

Yes / No

Based on what I've see of your finished content, would I request from your site? Would I be confident that I'd be receiving a high-quality button or review?

Service Only

Destination: Amsterdam, The Netherlands
Travel time: Quick
Travellers: This review is aimed at those who only want to focus solely on the service-related aspects of their site.
Availability of tickets: Sites that offer any type of requesting service (ex. Button or layout requests, reviews); sites must have finished at least four requests for visitors.
Travel brochure: This is a shorter review that only takes your site's service into account. The difference between this rubric and "All Inclusive" is that the visual presentation of your site is not looked at here. Instead, the main focus will be on the quality of your service and content. If you score 7/10 or higher, you and your site will receive a Golden Traveller button. Here are the categories included in this rubric and examples of some questions I'll ask myself:

Visitor convenience

Is your navigation easy to reach? Is your pick-up area organized? Have you included "back" links on pages that need them? Is your requesting area organized with the form, neomail link, and request status visible? Is scrolling kept to a minimum?

Rules

Are they fair? Are there any major restrictions? Can I easily understand them? Are you using trick devices properly?

Professionalism in text and toning

Do you have a friendly and welcoming atmosphere at your site? Are there any major spelling or grammar errors?

Quality of service

This will be a critique on the finished items you have so far, whether it's buttons, reviews, or layouts. If you offer graphics, I'll choose a handful and give a brief assessment on each one. If you offer reviews or other text-based services, I'll read through and give suggestions as to things you can improve upon.

Extra features

Have you gone above and beyond with your service? Have you provided anything "extra" to help your visitors?
Note: this is not bonus points and this section may not be included in all service reviews.

Final score and suggestions:

Frequent flyer miles: 0/10

Final suggestions and comments will be made here.

Would I recommend this destination to another traveller?

Recommended / Not recommended

If someone was looking for a specific request site, would I suggest your page? Recommendation is based on whether or not I think you have the abilities to offer quality service based on your rules, professionalism and service.

Would I travel to this destination again?

Yes / No

This mostly takes the quality of your service into account and whether or not I would be interested in requesting from the site.

New Service Site

Destination: Saigon, Vietnam
Travel time: Quick
Travellers: This review is best suited for people who have just opened up a request site and want suggestions to improve their service straight off the bat.
Availability of tickets: Sites that offer any type of requesting service (ex. Button or layout requests, reviews); sites must not have finished any requests from visitors.
Travel brochure: This rubric is specifically for new sites only that have not received any forms sent into them yet (i.e. if you're a button request site, then you haven't received a request for a button yet; if you're a review site, then you haven't written a review yet). This no-score review is meant to give new site owners the tools to improve their service by providing a starting point. Here are the sections I'll be looking at:

Visitor convenience & Organization

How easy is it to navigate throughout your site? Have you organized your pages in a clear and appropriate manner? Is your menu in an easy-to-find place? Can the visitor easily contact you? How is your pick-up area and request page organized?

Rules

Do they make sense? Do they serve a purpose? Are there too many restrictions in your rules or are they fair?

Professionalism and toning

I'll be taking a look at both visual and text-based areas of your site. Reading through the text of your site, are you presenting a friendly and welcoming tone? Are you being assertive without being rude to visitors? Are you using the space you have to your advantage? Is your layout high-quality and does it look visually appealing?

Final comments & suggestions

I'll sum up your review and give final comments about your site as a whole. I may also stress major issues that I think are the more important.

Sites you should check out:

Sometimes, I will provide links to guides or other sites that may help you at the end. Note that this may not appear in every single New Service Site review.

In-depth

Destination: New York City, United States
Travel time: Long
Travellers: This rubric is best suited for those who want an in-depth review that takes everything on their site into account, even the smaller details. However, owners of request sites may want to look at the All Inclusive review first, as this In-depth review doesn't take into account service-related aspects of a site.
Availability of tickets: This rubric is available for all sites, but is best suited for older or more established sites since I will be looking at content quality and quantity as well. Link directories will not be scored in the quality of content category.
Travel brochure: In this in-depth review, your entire site will be assessed, right down to the small details. This review is meant to provide suggestions on every aspect of a site, from design and aesthetics, to coding issues and site organization. Sites that score 40/50 or higher you will receive a special Golden Traveller award. Here are the categories that will be included in your review:

Introduction (score out of 5)

An introductory paragraph is an important part of your site because it allows visitors to quickly learn what your site is all about. What I will be looking for is whether you've provided important information (your site name, what your site offers, your username) and if you're using a professional and welcoming tone. Other aspects that I may consider is the originality of your paragraph and whether you're writing from a formal point of view, or if you've chosen to create an engaging narrative.

Layout design and function (score out of 5)

The layout is the first major visual image a visitor will see when they load up your site. In this section, I'll be looking at both layout design and function. For design, I'll be analyzing the stylistic properties of your layout, discussing areas such as use of textures and colour scheme. The second part, function, deals directly with how your layout works on a technical basis. I'll be looking at whether or not your site name is prominent and easy to read, and whether your content area is large enough to suit your site's needs. The area of your navigation will also be looked at, since menu design is an important part of the layout as well.

Organization of content (score out of 5)

Organizing content properly means your visitors can easily access it without any issue. In this section, I'll take a look at your layout design to see whether or not it suits the purposes of your site (is it anchored? Is it all on one page?). In addition, how you've placed your content on the page is also important. Are you putting them in rows so that they're neat and tidy? Do you provide textboxes where needed?

Quality of content (score out of 10)

Content is what fuels your site and it's what visitors come for. Your content won't be assessed in terms of "is this low-quality or high-quality", but rather, I'll provide suggestions as to what you can improve on. In most cases, I'll take a handful of examples and provide brief critiques on each one so that in the future, you can apply these suggestions to create a more polished item.

Quantity of content (score out of 5)

In this section, I'll be looking at the quantity of your content and seeing how much you're offering your visitors. Your site's age will be taken into account. Thus, new sites won't be penalized for having too little, but older sites would be.

Visitor convenience (score out of 5)

Making things convenient for your visitors is essential if you want people to revisit. As a site owner, have you done anything extra to make it easy for people to navigate through your site or find the content they need more quickly? Convenience isn't only about easy linking, but also about making sure your visitors aren't confused at any step. Have you provided important information in a suitable spot? Is the scrolling kept to a minimum?

Professionalism in text (score out of 5)

Though one of the most ignored aspects of a site, professionalism plays a key role in how you're viewed as a site owner. Going through your site, I'll make note of any spelling or grammar errors. Though you won't be penalized for occasional typos, repetitive errors will result in lost points. In addition, it's not only spelling errors that I'll be looking at, but your tone and attitude. Are you being friendly and welcoming to visitors? Or are you constantly yelling at people because they're "not reading the rules"? Are you properly crediting your sources?

Professionalism in aesthetics (score out of 5)

Visual representations of professionalism will be assessed in this category. I'll be looking at things such as borders around linked images, using space effectively, making sure textareas aren't "sticking" together, and appropriate use of centering text. This section focuses on how people can "see" professionalism when they look at your site. It's about the level of polish of your page and how you've taken the extra step to make sure everything is aesthetically appealing.

Sitely organization (score out of 5)

The "sitely" section of any site is important since it provides visitors with basic information relating to your page. In this section, I'll take a look at what you're offering on your sitely page and whether or not you need to reorganize, remove, or add anything. In addition, quantity is not important. So, I won't be looking at how many affiliates you have. This section is basically a checklist of things that you should have in your sitely page (link back, affiliates, directories, credits). For instance, previous reviews of your site shouldn't be the extras, but should be on the "sitely" page. In addition, the quality of your link back buttons will be briefly discussed. I'll provide a critique on the ones that I think should be removed and also on ones that I think reflect your site well.

Final score and comments:

Frequent flyer miles: final score out of 50

Final comments or suggestions will be made here and major issues may be discussed again.

Would I recommend this destination to another traveller?

Recommended / Not Recommended

Brief comments will be made as to why I would or wouldn't recommend your site based on what I presently see.

Would I travel to this destination again?

Yes / No

I'll write some comments here based on whether I would revisit your site or not.

Pro/Con

Destination: Madrid, Spain
Travel time: Quick
Travellers: This rubric is best suited for people who want a short and sweet review of their site that focuses only on the major issues, rather than looking at the smaller details.
Availability of tickets:
Best suited for all types of sites, whether new or old.
Travel brochure: In this "pro/con" review, I'll be going through your site and writing down a list of things that caught my attention. Whether the issue was positive or negative, you'll receive a detailed explanation of both. You will not receive a score at the end of this review style since it's only meant to help you with the basic issues of your site, rather than give you an indication of where your page stands. Here's how the review will be structured:

Positive comments:

In this first section, you'll be provided with a list of things that caught my attention. Even though I thought you did an excellent job and the comments listed here are all positive, I'll still offer an explanation as to why I think so.

Areas to work on:

This section is meant to help you by providing you with a list of issues that negatively impacted your site. Detailed descriptions and suggestions on how to fix the issue will be provided.

Final comments:

In this section, I'll make some overall comments about your site and may bring up important issues that were previously discussed.

Would I recommend this destination to another traveller?

Recommended / Not Recommended

Brief comments will be made as to why I would or wouldn't recommend your site based on what I presently see.

Would I travel to this destination again?

Yes / No

I'll write some comments here based on whether I would revisit your site or not.

Visual Inspection

Destination: Beijing, China
Travel time: Quick
Travellers: This rubric is for people who want to improve the visual aspects of their site only.
Availability of tickets: Available for sites of all types.
Travel brochure: This is a shorter review that only takes visual aspects of your site into account. Using a mixture of screenshots and text, I'll point out any major issues found in terms of stylistic choices and technical errors. Here is a short list of areas that may be discussed:

Quality of layout - style (Does it catch my attention? Is it the appropriate size or was there side scrolling? Did the colours match or is the colour scheme completely random?)

Quality of layout - technical (Is the main navigation in an easy to reach spot? Are the links large enough to be read easily? Is the content area too small or too large?)

Design (What colours are you using for bold, italicized, or linked text? Do your headers stand out or are they too hard to read? Have you done anything extra to add colour or style to your content area?)

Use of space (Have you used your space effectively or are there large, empty gaps around your site? Is there enough space between textboxes so that they don't appear to "stick" together?)

Final score and comments:

Frequent flyer miles: Final score out of 5

Here, I'll reiterate any major visual issue that were found.

Content Only

Destination: Rome, Italy
Travel time: Unknown
Travellers: This rubric is best suited for people who only want a critique of their content, rather than their entire site.
Availability of tickets: This review is open to sites that offer any type of content, whether it's graphics, reviews, guides, or buttons. The content your site offers must be completely made by you (i.e. no use of "premade bases" in your graphics). However, certains site may benefit more from this rubric, such as those that offer graphics or buttons, rather than sites that only offer "lists", such as directories.
Travel brochure: In this review, I will only be looking at your site's content and what you offer. In all cases, I will be taking examples from your site and writing a paragraph or so on each one to give you an idea of what you're doing well and what you need to improve on. Here's an example of how your review would be structured:

Image of your content (for example, a button or banner)

A brief critique will be offered on the example above where I'll provide both positive comments and suggestions on what needs to be worked on.

Another selection of your content will be chosen

Again, a critique will be made here.

Your top content

Your highest quality content will be placed here.

Content that needs some work

The lowest quality content on your site will be placed here.

Final comments and suggestions:

Here, I'll wrap up your review by reiterating important issues found in your content. I may also provide a list of sites that may help you as well, whether it's guides and tutorials, or sites similar to your own. Depending on how much content your site offers, this review may be long or short.

Q & A

Destination: London, England
Travel time: Unknown
Travellers: This rubric is best suited for people who know specifically what areas of their site they want to improve. Q & A is also a great choice for those who want brief comments, and not necessarily something long or in-depth.
Availability of tickets: Available to sites of all types.
Travel brochure: This review is more casual and you will not be scored at the end. It also takes place in a series of neomails and because it won't be published on this site, it's also more private than other reviews. Also, I won't be looking at your entire site. Instead, you'll be directing me to the parts of the site that you want me to look at. Through neomails, you'll be asking me questions and I'll be following up on those and providing advice. When sending in your request form for a review, include the first question you want to ask.

Here's an example of how Q & A works:
1) In your form, you might ask something like, "What were your first impressions when visiting my site?
2) I'll neomail back after taking a look and say, "I thought your layout made a great first impression because it's a really unique style. The update box is a bit small and there's too much scrolling. Maybe try making the height a bit bigger?
3) Your return neomail: "Good point! Are there any other areas where there's too much scrolling? Also, what do you think about rule #7?
4) Continued...

Though you can ask as many questions as you need, this type of review is not as in-depth as any of the other rubrics. The answers I give won't be as long and the length will be restricted by the neomail character limit. However, that being said, you can ask for further explanation at any time (for instance, you can neomail back and ask me to keep on explaining my comments). Since the length of this review is entirely up to you, the "travel time" can be quick or long.

New Site

Destination: Zurich, Switzerland
Travel time: Quick
Travellers: This rubric is best suited for owners of new sites (two weeks or less).
Availability of tickets: This review is available for all site types and is geared towards brand new sites.
Travel brochure: Similar to the Pro/Con review, I'll be providing all of my suggestions in point form. Though shorter than the more in-depth reviews, you'll still be provided with detailed explanations on each bullet point. In addition, there are also no set categories for me to look at. Instead, I'll be going through your site as a visitor. The moment I load your page to when I'm browsing through the various pages, I'll be taking points of everything that catches my attention.

This is a no-score review and is meant to give you suggestions on basic site mechanics, style and design, as well as content improvement.

Link Sweep

Destination: Vancouver, Canada
Travel time: Unknown
Travellers: This rubric is suited for everyone.
Availability of tickets: This review style can be requested by any site.
Travel brochure: In this rubric, I'll be searching through all of the links on your page, whether it's an anchored link that goes internally throughout your site or one that leads outside your petpage. The length of this review will vary depending on the type of site. Link directories and other heavy-linked sites will take much longer, while a more casual site (ex. button request site, graphic site, pixel site) would take less time. This is a no-score review.

You'll be provided with a list of issues that I find, ranging from broken links to closed affiliates or directories.

Important note: If requesting a link sweep for a link directory, please provide up to four categories for me to look at. In addition to the four categories, I'll also check your introduction, sitely, and any "extra" sections such as your news.

Textbox Check

Destination: Taipei, Taiwan
Travel time: Unknown
Travellers: This rubric is suited for everyone.
Availability of tickets: This review style can be requested by any site, but owners of graphic or premade layout sites would benefit most (I.e. any site that uses a lot of textboxes).
Travel brochure: In this review, I'll be going through your site and checking all of your textboxes to see if they're supplying the appropriate coding. This is a no-score review. You'll be provided with a list of any problems I find. Some common issues may include the wrong image code for the textbox under a specific graphic, broken image code, or providing incomplete coding in the textbox.

An additional part of this review is that you can request a textbox redesign. I'll create and provide you with a textbox CSS style that suits your layout and colour scheme. This extra service must be requested so if you're interested, be sure to note something like "Textbox Check plus textbox redesign" in your form.

Custom

Destination: Unknown
Travel time: Long
Travellers: This rubric is best suited for those who want to customize their own review since they know what they want to improve on their site.
Availability of tickets: Available to all sites of any type.
Travel brochure: Want to customize your own rubric? Now you can with this "build your own rubric" rubric. Don't worry though, because it sounds more confusing that it is. Basically, you get to pick and choose which category you want me to look at. Want me to look at your intro paragraph but skip the layout? Just add "Introductory paragraph" to your list and leave "Layout design and function" out. Below is a list of all the categories you can choose from, with each one scored out of five. Some are specifically related to request sites (ex. Rules, quality of service), while others can be requested by any type of site. Be sure to carefully write down a list of all the categories you want to include because you'll have to provide this list for me in the forms. Lastly, if you score 80% of higher, you and your site will receive a special Golden Traveller award (only if you've chosen five categories or more).

Categories you can choose from:

Layout design and function: Does the design of your layout suit your site's purposes? Can I easily find the navigation? Is the content area appropriately sized, or is it too small? In terms of style, is the focal image clear and is the site name large and noticeable?

Introductory paragraph: Does your introductory paragraph contain important information, such as the name of your site and what you offer? If applicable, do you provide a link to your user lookup? Is there a narrative, and if so, is it engaging and creative?

Professionalism in text: Are you writing with an assertive and friendly tone? Or are you aggressive and angry? Are there multiple spelling or grammar errors? Do your sentences flow nicely or are they too repetitive? Are you properly crediting your sources?

Professionalism in aesthetics: Are you using the space you have to your advantage or are there awkward empty gaps here and there? Are there any borders on your linked images? Are your headers nicely designed or are they hard to read?

Rules: Do they make sense? Do they serve a purpose? Are there any restrictions?

Convenience: Are you providing links in appropriate places (ex. "go back" links at the bottom)? Is there too much scrolling or clicking that the visitor has to put up with? Are you providing forms in textboxes when needed?

Quality of service: Do you provide high-quality content to your requesters? Are you accepting too many people on your waiting list? (Note: This section is a critique on the requests you offer, such as button requests, reviews)

Quality of content: This section will be a critique on the content of your site. I'll choose a few examples and give brief suggestions on what I thought was done well, along with any issues that can be improved in the future.

Quantity of content: The quantity of content will be assessed base on your site age. If needed, I'll provide suggestions on how to increase the content of your site, as well as give ideas as to content type that could be added.

Content organization: How is your content organized? Have you provided textboxes where appropriate? Is your page so messy I can't find what I need right away?

Sitely: Is your sitely page organized? Have you included all of the appropriate information in this section? If you have affiliates, do you provide a link to your user lookup so people know who to contact?

Link back buttons: How many buttons are you providing? Are they high-quality? Which ones should be removed because they're low-quality? Which ones best reflect what your site is about?

Site Owner's questions: In this section, you can include up to five short questions that I'll answer in the review. For example, "Out of my portfolio, which one was your favourite button and why?" or "Do you have any ideas as to what type of 'extras' I can add to my site?"

Custom category: You can customize this category to cover a section of your site that may not have been offered in the categories above. For example, in your request form, you'd write "Custom category: my portfolio page". In the review, I'd provide comments and suggestions on your portfolio page.

Special additions:

Recommendation: Would you like to know if your site is recommended? Add this to your list and at the end of the review, you'll be given a recommendation based on what I've seen at your site.

Revisit: Would I revisit your site? Like the "recommendation", this will be discussed at the end of the review, mostly based on the quality of the content.

The "Top 10" Chekclist

Destination: Moscow, Russia
Travel time: Very quick
Travellers: All site owners, whether you're new or a veteran!
Availability of tickets: Available to all sites of any type.
Travel brochure: This is less of a review and more of a "yes/no" checklist to see whether or not your site has any of the Top 10 Common Mistakes. I will be going through your site from top to bottom and checking for all of the things listed in that guide. If your site has no issues at all, then your "review" won't be posted as there isn't anything to say. If your site does have any problems, then your review will be posted as normal in the "pick-up" section.

There are some items on the checklist that won't apply to every single site (for instance, review rubrics). If there's any category that doesn't apply to your site, then it'll be left out of the checklist.

The Checklist:

Appropriate use of neomail links [Yes/No/Sometimes]

Div boxes are a suitable size [Yes/No/Sometimes]

Textareas line up with the image above them [Yes/No/Sometimes]

Linked images have no borders [Yes/No/Sometimes]

Professionalism in text (grammar, punctuation, tone and attitude) [Yes/No/Sometimes]

Review rubrics are properly explained [Yes/No/Sometimes]

Space in the content area is used effectively [Yes/No/Sometimes]

The request status sign is clearly visible [Yes/No/Sometimes]

Images are nicely and evenly spaced apart [Yes/No/Sometimes]

Text is properly aligned to the left or centered when appropriate [Yes/No/Sometimes]

At the end, I may offer final comments. You will receive 1 point for each "yes", 0.5 point for "sometimes", and 0 points for "no". As I mentioned above, if a certain category doesn't apply to your site, then it won't be counted in the final tally.

Button Assessment

Destination: Queenstown, New Zealand
Travel time: Short
Travellers: This is a review for buttons only. As such, it'll be most useful to those who own a button request site. Though this review is most helpful for button makers, site owners that have a lot of link back buttons may also find this rubric useful. Availability of tickets: Button request sites; sites that have at least five link back buttons (if you want a button assessment and have fewer than 4, it's better if you simply requested a Q & A review) Travel brochure: The button assessment takes every part of button design into account, from the border to the text design. Those hoping to request may find A Button Collection useful as it provides basic tips and guides.

Important note: In each category below, I'll be taking examples from your site (generally the newest ones in your "pick-up" section or portfolio). If there are specific buttons you want me to look at, let me know in your form.

Cropping

This section deals entirely with the button base itself and how you've cropped the image. Often an ignored aspect of button making, cropping can really make a button visually appealing or low-quality. For buttons that crop for a single focal point, I'll be looking at the special area and image placement.

Is the focal image properly cropped so that the major parts are included in the button base? For example, if cropping for a Neopet's face, is their entire face in the button space or are parts of it "hidden" or cut-off?

If the button uses a non-specific image or a textured background, has it been cropped to a useful area of the texture/pattern?

Before requesting a review, it may be useful to read over Chapter 3: Cropping.

Editing

How you edit your button base is extremely important. If you're simply cropping and adding text and animation, an unedited base will make the button look plain and uncreative. Editing is part of how button makers distinguish themselves from other button makers. Some questions I'll be asking include:

- Is the focal image clear or is it blurry?
- Has the original image been edited in any noticeable way? For example, has the colour balanced been edited, has the button maker added textures or patterns?

Border

The border is what frames your base image and text and it's a very important aspect of making a button look polished and finished. Here are some major areas I'll be looking at:

- Does the border design help frame the base and text? What I mean by this is that it doesn't overlap the image too much or cut off text.
- How is the border styled? Has the button maker done anything different to make the border stand out? See here for details.
- Can there be any improvements in border design? For instance, using the "normal" border design isn't necessarily a bad thing, but only using that design will make your buttons seem dull and uncreative. There should be some usage of different border styles.

Animation

Animation, though unnecessary, is a step that many button makers like to include to "finish" off their button. When it's well designed, animation can make your buttons shine! Here are some areas I'll be paying attention to:

- Is there any breathing space between animation loops? Breathing space refers to static frames where nothing is happening (I.e. it's just your normal text, no animation occurs). Adding at least 10 static frames gives a noticeable pause in between each animation loop. With no static frames (or "breathing space"), the animation repeats almost instantly, making the button seem tacky and rushed.
- How well is the animation executed? Is the "shine" animation too strong, making for unreadable text? Or has the opacity been lowered so that the text remains visible and the animation accents it nicely?
- Does the animation type interfere with text visibility?

Note: You will never be deducted marks if your button doesn't have animation because buttons don't need theme. This is simply an extra step in making a button. If none of your buttons have animations, this section will not be included in your review and your score will be out of 25, not 30.

Text Design and Placement

This category is divided into two sections: design and placement. Each have their own focus outlined below.

Design:

Simply typing out text on a button isn't enough. There needs to be something done to it in order to make it stand out. Here are some areas I'll be looking at:

- Does the text design allow for easier reading or does it interfere with text visibility?
- What has been done to the text? Could more have been added? For example, perhaps adding a drop shadow would make the text stand out from the overly busy and colourful button base.
- Does your text design match your button's overall colour palette or do the colours not work well together?
- If using "large" fonts, does it work well? Is the text clear and easy to read?

Placement:

This section deals with where you've placed the text on a button. Here are some questions I'll be asking:

- If you button has a focal point, does your text placement work well with it? For instance, if your focal point is on the left, the text should be on the right.
- Is the text completely visible or are parts of it cut off by the border?
- Is your text overlapping the focal image? If it does, this can make your button look messy and too "squished".

Final score & suggestions

Frequent flyer miles: 0/25

In this section, I'll briefly go over the most important issues pointed out in the review. I may also provide some resources that may help with button making (ex. sites that offer textures, guides).

Note: This section is for button request sites only. If your review is just a general button assessment of things like link back buttons, the following two sections will not be included.

Would i recommend this destination to another traveller?

Recommended / Not recommended

Based on overall button quality, would I recommend your site to someone looking for a button?

Would I travel to this destination again?

Yes / No

Based on editing and text placement, would I want to re-visit your site?

Palette Building

Destination: Berlin, Germany
Travel time: Very quick
Travellers: Any site owner that has a layout. This is perfect for those who don't have any image editing program to get hex codes themselves, have troubles with building a unified colour palette, or just want to use a new colour palette to liven up their layout.
Availability of tickets: Available to any page that uses a layout (petpage, shop, gallery, etc.)
Travel brochure: Want to build a new colour palette for your layout but don't have the resources or programs to get exact hex codes? This site service is where I look over your finished layout and help you build a unified colour palette to use in your coding.

Palette screenshot

(Drag and drop into the address bar for full view)

Taking a screenshot of your layout, I'll be picking out specific colours from the images. You'll be provided with the hex code and a general area of where that colour is on the layout. Generally, I will be emphasizing different colours that work well together, rather than one colour of different shades.

Text styles

In this section, I'll be using the colours from the screenshot above in your coding. For example:

This is bold.

This is italics.

This is underlined.

This is a link.

Booking another ticket // request a re-review


Form for RE-reviews:

Write FF Getting Re-reviewed as your subject!

BEFORE YOU SEND IN A REQUEST...

- Check the main request page to see whether or not the rubric you want is available.
- Make sure you read through the short FAQ section on re-reviews.
- The request status is on the main request page. If it's open, feel free to send in a form.
- I highly recommend that you not request another extensive review (i.e. if you requested an In-depth review) because it wouldn't be very helpful to you as a site owner since I've already discuss all of the main issues in detail already. However, the decision to request a re-review is up to you.

Book your ticket // request

After reading through all of the travel packages, you've made your decision and are now ready to book your ticket. Great, Turnip says, eagerly pulling out a sheet of paper and handing it towards you. Before you could grab it, she suddenly pulls it back. Oh goodness, I forgot! Before you can fill out the form, you'll have to read the Terms and Conditions first. Don't worry though, they're not long!

TERMS AND CONDITIONS OF YOUR FLIGHT (A.K.A RULES)

Important: Due to the neomail glitch, please do not write full links. Write "short" links like /~PETNAME.

Have you read through The Review Process? This is an optional "mini guide" that can help you while requesting, waiting, and reading your review.

1) Before you send in a request, make sure the request status is open and that the rubric you want is available below! Also, please be serious about receiving a review (i.e. do not request if you have no intention of making changes around your site). I strongly suggest reading through a few of my reviews before you request.

2) Link back before, during, and after you have received your review. Please do not say "I'll link back once you've accepted my request". After finishing your review, please do not remove the credit simply because you didn't receive the score you wanted. The review has already been written. Proper linking does not mean mentioning FF once in your updates or putting FF in your "affiliates" section. You can take down the link back if you change your layout or revamp your site. Of course, if you get a special "Golden Traveller" button, feel free to keep it up in your awards/achievements and stare at it forever!

3) Please do not make any major changes to your site after sending in a request (general content updates are fine, but try not to change too much of your page, such as your layout or rules).

4) I will reply to your request as soon as I receive it. You will receive another neomail when your review is complete and ready for pick-up. If you fail to read the rules and reply after requests are closed, then you'll have to wait until the next time they open.

5) I do offer re-reviews (reviewing the same site with the same or different rubrics), but there are restrictions (see the FAQ for more details). Did you read the rules? Then be sure to include the entire phrase "Snorlax :D" in your form. Please wait at least 30 days before requesting another review. If you're applying for a re-review, click here and use the form on that page.

6) All reviews will be conducted in Firefox. If you know your layout has problems with FF, be sure to include this in your form so that when I look at your site I can be ready for any issues that pop up. However, certain sites may be deducted points if there are issues in Firefox (why?).

7) I'll always keep an open line of communication during and after the review. Please keep your inbox relatively empty so I can send you neomails. If you have any questions, comments, or concerns, feel free to neomail me and I'd be happy to help.

8) Take a quick look at my credentials before requesting since it'll give you a better understanding of my abilities as a review. Also, some rubrics will not be suitable for certain site types (more information?).

After carefully reading through the rules, the travel agent nods happily and gives you the form to fill out. Now, I know you're excited but be sure to fill this out carefully or else you might end up on the wrong flight!


Tokyo, Japan (All Inclusive): 0 left

Amsterdam, The Netherlands (Service Only): 0 left

Saigon, Vietnam (New Service Site): 0 left

New York City, United States (In-depth): 0 left

Madrid, Spain (Pro/con): 0 left

Beijing, China (Visual Inspection): 0 left

Rome, Italy (Content Only): 0 left

London, England (Q & A): Always available

Zurich, Switzerland (New Site): 0 left

Queenstown, New Zealand (Button Assessment): 0 left

Vancouver, Canada (Link Sweep): 0 left

Taipei, Taiwan (Textbox check): 0 left

Unknown city (Custom): 0 left

Moscow, Russia (Top 10 Checklist): 0 left

Berlin, Germany (Palette Building): 0 left

Form:
Notes:
- Generally, the first 2 or 3 forms I receive will be accepted.
- Unless something major occurs, you will receive your review in 24 hours.

Flight Logs // pick-up

A few days after you complete your form, you return to your travel agent to pick up your plane ticket. As you approach Turnip's desk, she looks up and says, hey there! You're here early. It's a good thing too sinceI have all the paperwork done. I hope you enjoy your trip! As she hands you your ticket, you're anxious to see what's in store...

Caitlyn is travelling to Madrid (Pro/Con) April 15th, 2013.
Read the flight log?

Weapon is travelling to Madrid (Pro/Con) April 15th, 2013.
Read the flight log?

Kiko is travelling to (Service only) March 25th, 2013
Read the flight log?

Fish is travelling to New York City (In-depth) on March 25th, 2013
Read the flight log?

Annie is travelling to New York City (In-depth) March 11th, 2013.
Read the flight log?


A lot of travellers have flown with us and a list of them can be found in the portfolio. If you ever need to read your old flight logs, just send me a message!





Travel itinerary:

Traveller: Fish
Date: March 25th, 2013
Destination: New York City, United States (In-depth)

Introduction:

You wrote Established on 22 January 2013...
I suggest rewriting this as: Established on January 22, 2013...

When reading an introduction, saying "established on twenty-two January" seems a bit awkward.

You wrote …our goal is to create sinfully adorable scribbles to delight your sweet tooth and prettify your page.
So far in the introduction, you only introduced yourself (Fish). The word "our" implies more than one person. I suggest saying something like "my goal is to create.." (i.e. singular form) or clarify who else you're referring to.

I would remove the italics from the date (22 January 2013) and highlight the phrase adorable scribbles instead, just to reinforce what your site offers. The site date isn't very an important piece of information that the visitor absolutely needs to know, but highlighting what your site's about is.

Other than that, your introduction includes all the key information! It's very well written and gives a quirky and welcoming tone to your site.

Score for this category: 4/5

Layout design and function:

Design:

Overall, the layout is simple yet visually impressive. The wooden panel background works nicely as it isn't too obvious or harsh. The softer beige/brown colours worked very well with the pink colour scheme.

The background pattern for your updates div is perfect. It adds a lot of style to that section of the site, but it doesn't interfere with text visibility.

The graphic headers in each section was a great touch! It added a lot of interesting visual appeal to each section. Something that confused me a bit were some of the links not being the same as the section's graphic header. For example, clicking "Events" in the top navigation took me to a section with the header "Specials". At first, I thought this was the wrong section so I tried to find a section with the "Extras" graphic title instead. Perhaps make your navigation text links correspond with the section's graphic header just to make it more clear. Though this was only a minor issue, it's something to consider in the future.

Function:

It's great to see the navigation bar fixed at the top. This means it's always within reach for visitors browsing through the site. Another great aspect of layout functionality is the "to the top" link at the bottom. Again, this is very convenient for visitors.

Score for this category: 5/5

Organization of content:

Not much to say here! Each section is well organized and I could find everything very easily.

Score for this category: 5/5

Quality of content:

Overall, there's nothing major I can offer you in terms of suggestions or advice since the content you offer is already very high-quality. I enjoyed browsing through all of the adoptables and resources so the issues I listed below are just minor ones and things to consider for future content.

I found that the very dark colour of the base made the "cheeks" stand out in an unappealing way. Whereas in all the other adoptables, the cheeks were more of a side feature, here it seems more like the focal point because the dark base made it seem blurry and "glow" a bit too strongly. Perhaps a lighter shade would make the dark eyes stand out a bit more and the other facial features a bit less harsh.

The shading for the adoptable base is excellent and much more noticeable than most of the other adoptables. It really gives the creamie a sense of depth. I found that the ones that stood out to me are the ones that had clear and visible shading effects. For instance, the two pictured above. Some examples of ones that didn't seem to have any shading include:

While still high-quality, it just didn't grab my attention as much and seemed a bit more plain.

With your open/closed request signs, I suggest making the grey part of the sign more faded so that it's not the same level of opacity as the coloured part. For example:

The "open" or "closed" part of the resource is heavily faded so that it's not as apparent as the actual status. With resources, they have to be designed so that they're crystal clear, especially with request status signs.

These counter base styles are on the small side and when I tested them out at my site, I found that there wasn't enough room for 5 digits (only 4 could fit). I suggest making these larger or create additional styles for more digits.

Score for this category: 9/10

Quantity of content:

With the sections you have so far, you definitely have enough content to provide a lot of choice for visitors. In the future, I'd like to see some more variety in terms of the adoptables category, specifically different sub-categories. So far, you have Aishas, Cybunnies, and Draiks as the Neopet choices. Adding some other popular pet choices (like Kacheek, Xweetok, etc) or even petpet adoptables could be something to look into.

With the resource section, you've definitely included a wide variety of them, ranging from envelopes to backgrounds. For some categories, I find the content a bit hard to use, especially if the site already has a specific theme or colour palette (for example, the dividers which are very colourful and can't easily be used with a specific colour scheme). In the future, you may want to create more generic dividers while still infusing them with your unique style. For instance, creating grey resources means that a site with any colour palette can use it.

Additionally, you may also want to try creating dividers using the first two bullet styles. These are more generic in terms of shapes and may appeal to a larger audience than, say, a divider that uses the creamie adoptables.

Score for this category: 5/5

Visitor convenience:

In the Newest Content section near the top, try adding a hover effect so that visitors know which section the new stuff can be found in. For example:

This is more useful when you're highlighting general content (for instance, like new adoptables).

In the Tickle your taste buds box in the "Creamery" section, I suggest writing something like this:

You can hover over each creamie to see the paint colour.

This just lets visitors know that there is information when they hover over the images.

For the section "Adopt a Creamie", I was a bit confused as to what it's actually about. Even reading through the brief introduction and the rules, I was still puzzled as to what exactly is being offered. Is this some sort of custom request? The section "How do I get one?" offers a bit more explanation, but still, I was confused as to what sort of section this is.

First, I suggest adding a simple "open" or "closed" sign. If it's not your typical "request" service, then perhaps write out "Adoptions are now closed". For someone who doesn't fully understand what this section is about (like me), adding an "open/closed" sign will be an indicator that there is some sort of limit to the service.

Second, provide more information. Since this doesn't seem like your regular request service, you need to provide step by step details of what the visitor can expect or how they can get involved. Even after reading over the entire section a few times, I'm still at a lot as to how to describe this section. Are people "adopting" existing examples? If so, clearly write this down: You'll be adopting one of the creamies listed below.

Score for this category: 4/5

Professionalism in text:

As I mentioned above, you've only introduced yourself as the site owner yet you've used words that indicate more than one owner (ex. "we"). Here's another example: If you find yourself in want of a particular flavor, feel free to contact us and you might just see it happen!

Though this issue is minor, it does create some confusion as to who's running or managing the site, especially when you switch back to the singular form:

Do not edit the images in any way. If you'd like to resize or recolour them, please send me a neomail.

Be sure to stay consistent!

Score for this category: 5/5

Professionalism in aesthetics:

You have a few linked images so be sure to add border="0" to the following:
- In the Affiliates section, the following buttons: A Melody, Colorblock, It's Raining Cupcakes, The Tea Shop
- In Reviews and Accolades, the following button: It's Raining Cupcakes

With your Affiliate section, I recommend not using any link breaks. Sure, the buttons look symmetrical and even, but that's not really a "must have" feature. With some minor tinkering, I could fit all the buttons on fewer rows by deleting the link breaks. Even though you do have a one-page style layout, I would try minimizing scrolling wherever possible. Some visitors (myself included) tend not to use hover menus and prefer to browse through the site by using the main scrollbar.

Along the same lines, I also found that you can put six creamies in one row, instead of just five. In the long run, I suggest using space much more effectively rather than trying to "center" the images.

Score for this category: 4/5

Sitely organization:

Link back buttons:

Though both of the focal images are well cropped, the text design needs a lot of work. In the first example, the site name is not very noticeable as it sits rather flat on the image. It's not easy to read since it doesn't stand out from the button base. With the second button, the text is easier to read, though the text design doesn't add a lot to the overall button. Again, it sits a bit flat on the image. Using a soft drop shadow would help it "pop".

The border here is a bit distracting and takes away from the overall design. It's definitely unique, though it doesn't work well as a button border. Again, the text design needs a bit of work as it seems like plain text. It's not very noticeable. Overall, this is the weakest button in the link back section.

This button is a major improvement over the previous examples. The border design works well with the image, plus it's very unique. The animation repeat speed is on the fast side, and it does make the button look a bit tacky. The site name is very interesting and it's very neat to see the "o's" as hearts. Hopefully no one gets confused by this design choice.

This is an excellent button and definitely one of your highest quality examples. The text styling is perfectly done. I really like the soft gradient colouring of the word "Roo" because it caught my attention immediately. Overall, the button is simply but very elegant!

Side note: You've provided the wrong code for the button above. The code in the textarea is for this button:

This is a very high-quality button as well. Though the focal image is somewhat unclear at a distance since the deep colours are a bit harsh, the text design is executed very well.

This button definitely stands out from the rest simply because the colours are darker and it seems a bit more gloomy in terms of the tone. The button seems a bit unfinished because the inner border isn't very apparent so it looks like it has no border. The animation doesn't work very well with the smiling Neopet so it's a strange choice given the subject matter. Ignoring the animation, the rest of the button is well designed. The text is large and easy to read, and the focal image is well cropped.

The animation is very unique and works well with the overall button! The large font is chosen well and the focal image is perfectly cropped.

Your sister site has been revamped and it's no longer called Eden (it's been revamped to Matin Blanc). Be sure to change your buttons. The content has been completely revamped as well so you'll want to change the three doodles under their site's description.

Beneath the description for Oasis in your "Cousin Site" section, you have three buttons: Beneath The Lights, Colorblock, and Spectrum Shops. What are these for? Are they also "cousin sites"? These three seemed a bit randomly placed and I wasn't sure what the purpose of having them there.

Score for this category: 4/5

Final score and comments:

Frequent flyer miles: 45/50 or 90%

Roo was a joy to browse through and you should definitely be proud of your efforts! Some stand out categories include the "Like a Sir" creamies, the "Ninja" creamies, and the "Stache" creamies (mostly because the shading and subtle colours were more apparent in these examples).

Keep up the excellent work!

Would I recommend this destination to another traveller?

Recommended / Not Recommended

I would highly recommend this site to others. The content is not only unique, but very high-quality! Though the resources are more restrictive in terms of sites that could use them, it's still a section of the site that deserves some attention.

Would I travel to this destination again?

Yes / No

I would definitely revisit the site to see if there's any new additions. I can't wait to see what you add next! I'd love to see different species added to the adoptables category rather than different paint colours of the same species, but that's completely up to you! Some of the resources aren't well tailored to general sites so I wouldn't (and couldn't) use those, but the main bulk of the site (adoptables) is definitely something I would browse through again.

Congratulations! For scoring over 40, you and your site are officially Golden Travellers! Feel free to take this special award, which includes your rubric, date of review, score, recommendation, and official Golden status.







Travel itinerary:

Traveller: Kiko
Date: March 25th, 2013
Destination: Madrid, Spain (Pro/Con)

Positive comments:

Taking a glance at your main categories, it looks like you've covered all the major site types. Great job! This makes browsing your site and searching for a specific site category very easy.

Each category is very well organized. I really like how you're using space effectively and putting your links into two columns. You have very minimal scrolling on each page, which is great to see!

You have a nice variety of quality link back buttons to choose from. This is one of my favourites:

The image is very high-quality since it's crisp and clear. The colour scheme works very well and the deep purple colours really grabbed my attention right away. The shine animation works nicely as well as it puts a lot of emphasis on your site name.

On the "Get Listed" page, it's nice to see that you're linking directly to a neomail. This makes it very convenient for visitors when they need to contact you!

Areas to work on:

Your front page looks a bit messy. This is due to the fact that there are a lot of miscellaneous stuff. Rather than advertise for a sister site, I recommend putting this in your updates instead. Secondly, the row of random buttons seems a bit odd as it doesn't really have anything important to do with your site. Again, I suggest moving them to your updates. Changing them to text links will help make the front page look less cluttered. Here's an example:

Updates

Spare a vote? / (link here) / (link here) / (link here) / (link here) /

March 24, 2013 / Looking for a sibling site! Neomail me if you're interested!
+ Listed 2 sites! Cleared updates.

March 24, 2013
+ 0 sites listed; + 1 site ad

On the "Get Listed" page, you wrote please add a : to the words (ex. Site: , URL:, ...)
I suggest putting your form into a textarea so that visitors can easily copy and paste it, rather than add this instruction since it seems a bit unnecessary. Without seeing the form beforehand, the phrase above was a bit confusing since the visitor may not know the form is in the neomail link.

Staying with your neomail links on the "Get Listed" page, I would recommend adding the subject name so that it makes site maintenance easier for you. For example, you could have one neomail link have the subject line as List my Site and the other as Site Ads. It also means more convenience for visitors since they won't have to fill this bit out themselves.

Visit Double Standard for easy instructions on how to add the subject line to your neomail link.

In the "Adoptables and Pixels" category, you've ranked The Teahouse. I would recommend removing this site as the owner has written this on their sitely page: Also, please do not rank The Teahouse. Thank you!

In the "Adoptions and Trade" category, you have the sub-category "Trade" but no links. For the time being, I suggest removing this category until you have at least one link in that section. The same can be said about the "Community Sites" sub-category in the "Community" section. Fill up the category or simply remove it for now.

Other empty areas: "Untaken Names" in the "Miscellaneous" category, "Other Premades" in the "Premades" category

In the "Dailies and Guides" section, you have "Guides" as a sub-category. I recommend being more in-depth with this sub-category and clearly label each site. What type of guide is it? Here are some useful sub-categories to try out: Game Guides, Site Guides, General Neopet Guides

The point of a link directory's sub-category is to clearly understand what a site offers. For instance, "Eclectic" is listed as a guide, but unlike other guide names, it's hard to understand what type of site it is. Listing it under "Link Directory Guide" or even "Site Guides" is a step in the right direction.

You can also use more specific sub-category names for the "layouts" category in "Premades". For instance, what type of layouts do the sites offer? Petpages, Userlookups, Templates, Shop/Gallery, Pet lookups are some examples.

On the "Site News" page, be sure to align the text to the left rather than center it.

On the "Accomplishments" page, be sure to add a "Back" link or graphic sign that takes visitors back to the main "Extras" page. This just adds more convenience when browsing your site.

In the Link Back section, I would suggest lumping your regular "Midnight" buttons into one group and your "Listed at Midnight" buttons into another rather than putting them together. For example, check out my link back section and notice how the "reviewed at" buttons are all in one place at the bottom.

All of your link back buttons are mid to high quality, though these two were the weakest ones. With the first button, the image and border design are both excellent, but it's a shame that the text styling doesn't work very well. The text is extremely dark and hard to read. The shine animation might have helped the text become more visible but the shine effect is very weak and almost unnoticeable.

Side note: You have given visitors the wrong coding for your first button. It actually shows this button instead:

The second button had similar issues. The image here is a bit dark and hard to make out. The animation here makes the text easier to read for a time, but the "regular" text styling is still a bit too dark. Overall, this button was one of the weaker ones as it didn't look very polished or complete.

The image is cropped very well and the animation looks great! The only slight drawback is the text design. Using large fonts is always a bit tricky and here, the text would have looked higher quality (and easier to read) if it was a few font sizes larger. Notice how the letter "I" isn't very noticeable. From a distance, the word seems to be "MDNGHT".

Final comments:

Overall, your major categories (ex. Community, Dailies and Guides, Requests) are chosen nicely. You've covered all the big site types! The most important recommendation I have is making sure each sub-category is equally useful and clear. People shouldn't have to guess what a site offers because sometimes the site name is on the vague side. Don't be afraid to create more sub-categories in an effort to make your site more accessible and convenient!

Would I recommend this destination to another traveller?

Recommended / Not recommended

You've been open since January 13th (almost three months) and have listed 163 sites and 5 Neopian Times articles. This isn't a lot and I would recommend spending more time getting more sites and articles listed. Don't wait for people to ask you to list them. You should actively comb the site community and add any and all sites you've yet to list.

Would I travel to this destination again?

Yes / No

For the time being, I wouldn't revisit the site. There just aren't a lot of links and some of the categories aren't fleshed out enough. Additionally, I tend to gravitate towards link directories that have a "one page" style layout, rather than an anchored one. I use the "Ctrl+F" option a lot to search for sites and I can't do that with an anchored layout.

Many new link directories miss a lot of old (but still high-quality) sites. I suggest going to inactive link directories and checking for older sites to list. Soroptimist and Little Black Book are two of my favourites. I still visit those sites since they list older guides that new directories completely missed!

Be sure to link back to Frequent Flyer. Feel free to substitute it for another button if you like! I've added your rubric and date of review to it as well:







Travel itinerary:

Traveller: Caitlyn
Date: April 15th, 2013
Destination: Madrid, Spain (Pro/Con)

Positive comments:

Your page is perfectly organized! I could find everything very easily and I had no problems or issues when browsing. Good job!

The request area is nicely organized. You've included a large request status sign that's easy to spot. It's great to see that you also have a sign on the front page. This lets people quickly find out if requests are open.

These three shields really grabbed my attention! I love the gradient used for the shield itself. In particular, the third example is excellent. The pink used at the tips of the shield is super creative. I like how it also seems to frame the plushie image.

Areas to work on:

Upon loading your page, the first thing I noticed was the centered introductory paragraphs. This made your page look a bit messy and uneven. With large bodies of text, always align to the left. This makes for easier reading and a visually neater looking page. Centering is usually left to small blurbs of text you want emphasized or graphics.

Be sure to visit Top 10 Common Mistakes (centering text is the #1 issue).

On the front page, you have a blue envelope underneath your introductory paragraphs. Be sure to add border="0" since you have a linked border. Additionally, you have a handful of shields at the bottom of your front page that also have linked borders. Add border="0" to the image code. On the Request page, the blue envelope also needs border="0".

In the Link Back section, the second button needs border="0" in the code you provide.

Here are some spelling or grammar mistakes I found (other text editing may be included below):

You wrote: Have you ever just wanted a simple, basic shield without all the glitter and randomness? Something that just says you.
Edit: Have you ever wanted a simple, basic shield without all the glitter and randomness? Something that is entirely you?
What changed: Added question mark to the end of the second phrase as well as minor rewording to make more sense.

You wrote: Welcome to Aged Reflections, a simple shield site by Caitlyn.
Edit: Welcome to Aged Reflections, a simple shield site by Caitlyn.
What changed: In any introduction, I always recommend bolding site names and italicizing what your page offers. This gives visitors a quick and easy way to spot more important information rather than reading through a wall of text.

You wrote: Anywhos, enough with the formalities. -Pours coffee. Heyo there! I'm Caitlyn.
Edit: Anyway, enough with the formalities. Hello there! I'm Caitlyn.
What changed: "Anywhos" and "Heyo" are both deleted since they aren't real words. The phrase "pours coffee" seems a bit awkwardly placed (and a bit forced) so that has been removed in order to keep the similar tone introduced in the first paragraph.

You wrote: They might be really simple, but simple can go a long way. -Shrug.
Edit: They might be really simple, but simple can go a long way.
What changed: See explanation above.

You wrote: I usually make them for my friends and whatnot. But if you come across this site somehow I shall make one for you too.
Edit: See explanation below.
What changed: I recommend completely deleting these sentences as it doesn't really add anything to your introduction.

You wrote: Firstly, I will only make neopet related shields. And yes, I will indeed make them for whatever you are planning. Be it for a specific themed lookup, or anything. That I am fine with. But I will only make neopet related shields. Please only request from me though if you are planning on using it. I do spend time working on it, so it would be awesome if it was used.
Edit: First, I only make neopet related shields. Please only request from me if you are planning on using it. I do spend time working on it, so it would be awesome if it was used.
What changed: I deleted the second part of the rule. It was overly wordy and unnecessary since it served no purpose. You also state that you only make Neopet-related shields twice so since there's no need for needless repetition, I deleted the second time you bring it up.

You wrote: The next is the obvious. Credit is mandatory. If I make something for you, and you do not credit me, I will not make you anything else ever again. Simple as that.
Edit: Credit is mandatory. If I make something for you, please be sure to link back to this page and give proper credit.
What changed: You're offering a service so be sure to use a polite, assertive tone. There's no need to threaten the reader if they haven't done anything yet.

You wrote: Please be specific with your request. Details are very important. Also, please know what type of shield that you want. (Be it either the basic color or the blended colors.) This makes it easier for me to get your shield done as soon as possible. Also note that I use neopet related items on the shields, so please know what type of item you would like as well. And also note that there is no text on the shield as well. Like I said, they are really simple. ^.^
Edit: Please be specific with your request and give as many details as needed. This makes it easier for me to get your shield done as soon as possible. I only use neopet related items on the shields, so please know what type of item you would like. Keep in mind that I will not be adding text on the shield.
What changed: The previous paragraph was quiet wordy and there was a lot of tedious repetition of words. Try to simplify your text.

Speaking about the introduction, I found that you tend to add a lot of miscellaneous sentences. Keep in mind that the introduction is supposed to introduce your site. If you want to talk more about your page, I recommend writing that information in the FAQ. There's no real need for visitors to read about you making shields for friends because this has no bearing on your site. Along the same lines, I recommend adding the word "request" somewhere to your first paragraph. For example:

- Welcome to Aged Reflections, a request site that offers you shields.
- Welcome to Aged Reflections, a simple shield site by Caitlyn. Here, I make custom shields for your lookup!

I suggest putting your rules into a bulleted list (see here for an example). Visitors are less inclined to read a wall of text. Along the same lines, there's no "rules" header, which makes it seem like random text rather than something that has to be read. I suggest reorganizing your rules like this:

Rules

Before you ask to request a shield from me, please read the following stuff!

Firstly, I will only make neopet related shields. Please only request from me if you are planning on using it. I do spend time working on it, so it would be awesome if it was used.
Credit is mandatory. If I make something for you, and you do not credit me, I will not make you anything else ever again. Simple as that.
If you've read the rules, please put Emmyboo somewhere in your form.
Etc, etc, etc,

Notes: I deleted the repeated words "please, please, please" since you've already italicized it. There's no need to keep repeating the word.

In the rules, you wrote: If you've read the rules, please put Emmyboo somewhere in your form.

This is incorrect usage of a "trick". Since you're highlighted the word you want people to include, this just draws their attention, making your trick easier to spot. Delete the bold text style.

On the Request page, you have two forms: Basic Shield and Blended Shield. What is the difference between the two? I recommend writing a small blurb below each form and possibly add an example of a shield for each kind:

Basic Shield Form:
Basic shields are single colour shields.

Blended Shield Form:
Blended shields consist of 2 or 3 different colours.

Now for a brief critique of the content. Keep in mind that even though this is written in the "areas to work on" category, positive aspects are also included.

I really like the gradient effect of the shield! The colours work very nicely together, especially with the chosen image. The image itself is positioned nicely, though it's not cut very well. I can still make out parts of the white borders. When cutting out the image for your shield, I suggest zooming in (at least 900 to 1000 times the original image) so that you can see each individual pixel square. There, you can easily spot the white or light grey squares and delete them.

Here's a visual example I came up with:

In the first shield (the one on the left), there's still a white piece near the top of the chia's head. Zooming in to 1600 times the original image, I deleted that one single pixel. You may think it's not a huge difference, but visually, it is! The image looks much smoother and better "cut" in the second example (on the right).

Like the previous example, the image is very roughly cut, especially the bottom. Around the top and right sides, you can still need a lot of the white background. The colours for the shield don't work as well. The blue is a bit too dark and it overpowers the green colours. I found that my attention was always leaning towards the far right side, rather than the center part of the shield.

The text is absolutely tiny! Since your site name is on the lengthy side, I don't recommend using large fonts. Here, the text needs to be much larger in order to be easily read. Overall, this is one of the weaker buttons. The background pattern, however, is nice. It's simply, but it works well.

This is a much nicer button overall. The focal image is well placed, the text is easy to read, and the font is well chosen. The only negative is that the shine animation is much too heavy. It absolutely obscures the text as it passes through. Fading the white shine would make it much effective.

Overall, this is the weakest button of the three. Again, using large fonts for a long site name is never a good choice. The text looks very low quality (note the second half of the word "reflections" which looks very blurry and pixellated). The main image itself is quite low-quality as well and it's not a very appropriate choice since the original image (without editing) is already very blurry. With buttons, no matter how high-quality it is, a blurry image will always make it look very odd.

Final comments:

Overall, your site is off to a solid start. There are still some issues with professionalism (centering text, grammar, etc), but those are easy fixes.

With your content, pay much more attention to the white pixels that need to be cut or erased. Try to make your image as smooth as possible. Take some extra time and carefully delete the white pixels (this may need to be done one by one, so it can be a lengthy process, but in the end, your content will be higher quality. More attention to the smaller details is always a good thing).

Would I recommend this destination to another traveller?

Recommended / Not recommended

For the time being, I would not recommend Aged Reflections. The shields themselves are fine, but the cutting of the main image needs some work. As mentioned before, I recommend zooming in to see the individual pixels as this helps with erasing unwanted white spots.

Would I travel to this destination again?

Yes / No

I wouldn't revisit the site for the reasons listed above. I quite like the idea of simple and text-less shields, but the main image for the majority of the examples still have a lot of white "bits" leftover.

Be sure to link back to Frequent Flyer. Feel free to substitute it for another button if you like! I've added your rubric and date of review to it as well:








Travel itinerary:

Traveller: Weapon
Date: April 15th, 2013
Destination: Madrid, Spain (Pro/Con)

Positive comments:

I found the layout to be very easy to use. The fixed navigation on the side is convenient and I had no issues with it at all.

The organization of the page is excellent, particularly the A-Z screenie sections. I like how the section header (ex. Number, Underscore, B) is very large and easy to spot. You've done a great job using vertical space with placing the individual "boxes" in rows, rather than in one giant column.

A very neat part of your site that caught my attention was the "like" button above each site. This is a great way to gauge a specific site's popularity.

One of the reasons why I loved The Faerie Compass was because some categories had a brief blurb describing the site. This is one of the features that I really enjoyed at your page as well! I like how you added categories for all the screenie pages or wrote a sentence about the links in The Humour. This gives visitors a much clearer idea of what type of content they can expect to see. Not only is this convenient, but it's helpful!

Areas to work on:

Based on your updates, I wasn't sure if you're actively combing through your links to see which sites are closed or moved (for example, The Quote Page in The Humour section is closed).

Try to minimize scrolling wherever possible. For example, your updates has a lot of scrolling. There's not really a point in keeping such old logs from previous months so try to limit yourself to the last seven updates or so.

While the design of the layout is certainly professional and functions perfectly, the visual appeal of the top banner was lacking. The text "Find A Laugh" didn't really stand out and grab my attention. The text seemed a bit flat and uninteresting.

While putting the text near the edges of the blue box to create the illusion of it being a part of the black background is a nice idea, I think that's the main reason why the text seems flat. Try using a soft drop shadow to help accentuate the edges of the text.

I recommend creating a text style for italicized text. I always tell site owners to try to highlight key phrases in their introduction because there will always be visitors who like to browse through the page right away rather than read through a wall of text. By highlighting important words or phrases in your introduction, this gives visitors quick and easy access to information.

For instance, you've bolded your site name (Find A Laugh), which is great to see! I advise site owners to also italicize what your site offers. In this case, the phrase directory of screenies and humour can be completely italicized, or simply the word screenies is fine. I noticed that you don't make use of your colour palette with your text styles so having your italics as light blue or navy is an option.

For first time visitors who aren't familiar with your site, perhaps adding a small paragraph of explanation under certain headers would be useful. For example, write a brief blurb under The Humour's header describing that section (i.e. what type of content can visitors find in that particular section).

The Games section was a bit confusing because it's only an advertisement for another site, rather than being a list of games. In The Humour, the first link is a game (Tic Tac Toe) so I was confused as to why it's not in the Game section.

As noted above, you've used space very efficiently through your layout. However, the only area where space is not used effectively is in the Sitely section. In the affiliates section, there's really no need to put line breaks after specific buttons. Deleting the line breaks creates two rows of three, rather than four rows of randomly placed buttons. It just seems a bit messy as it is.

Likewise, I'm sure three buttons can fit into one row for the Link back buttons.

With your link back buttons, I strongly recommend requesting more buttons that spell out your entire site name. "Listed at" buttons are completely fine, but overall, I found that there was a lack of high-quality buttons that clearly advertise your site.

The text placement is very unique and it drew my attention. With this button, I like the minimalist approach though at the same time, it does seem uninteresting and rather dull. The border colour is a bit too dark and seems at odds with the button base that's more light in colour.

I highly recommend removing this button as it doesn't even say your site name. A button is meant to advertise a site, so it should at least mention your site name somewhere. This was a very random button to see, mostly because it has absolutely no relation to your overall site. The animation is quite unique though! It would be great to see this type of animation perhaps with other text, such as "FAL" or "Find A Laugh".

The minimalist approach is executed much better in this button. There's a bit of colour that grabbed my attention. I really like how the "FAL" text also appears in the background. This little repetition of the text is a neat design. However, the fading effect could have been left out. It's too distracting in a negative way and takes away from the overall button polish.

Overall, this button is a massive improvement over the previous ones. The colour palette works well, the focal image suits your site, and the border design is simple, but perfect. The only drawback is that the text design could use some work. The border colour chosen for the text is a bit light, making the text harder to read. Especially when using a gradient for the main text, a darker border is definitely needed to balance it.

The site name is much easier to read here! The font is well chosen and perfectly placed within the button. The repeated "Haha" in the background is on the dark side. When using a text background that's repeated multiple times, it can get distracting and make the button look overly complicated. Lowering the opacity would make sure that "Find A Laugh" takes center stage.

Be sure to add border="0" to the code you provide for your link back buttons. This is very inconvenient for visitors to have to add themselves and it's such an easy piece of coding to add yourself. Keep in mind that novice coders aren't going to have a img in their style sheet to edit out any linked borders. Chances are they'll add your button, forget the border="0", and this will reflect poorly on their site.

Final comments:

It's interesting that you're organizing by the site owner's name, rather than the site's name. This was a bit strange and definitely something I wasn't expecting. The organization looks like it's geared towards people who are looking for a specific person rather than a specific screenie site.

I strongly recommend working on your Link back button section. Buttons are quite important to site maintenance as they can reflect the quality of your site. Since buttons are used to advertise your site, it's important to make sure you're offering high-quality buttons that has your site name on them. Try visiting The Shelf and comb through the button request section.

Would I recommend this destination to another traveller?

Recommended / Not recommended

I would definitely recommend Find A Laugh to another person. It's a very unique link directory that offers a ton of links to browse through. For me, the most memorable aspects of the site include the nifty "like" button above each site and the perfect organization of the layout.

Would I travel to this destination again?

Yes / No

I would definitely revisit this site! I really like how there's a brief blurb below each link that describes the site. This goes above and beyond regular directories that only list the links!

Be sure to link back to Frequent Flyer. Feel free to substitute it for another button if you like! I've added your rubric and date of review to it as well:







Travel itinerary:

Traveller: Annie
Date: March 11th, 2013
Destination: New York City, United States (In-depth)

Introduction:

You wrote Hello, and welcome to Clockwork. My name is Annie, and I'm here to show you the path to the site you're looking for as quickly and easily as possible. Clockwork was originally founded in December 2012 and reestablished on March 1, 2013.

First, I would suggest bolding your site name, Clockwork. Second, I would not recommend highlighting any dates since that's miscellaneous information. Your site title is far more important and it's something that's more significant to your visitor.

Second, I noticed that you never actually tell the visitor what your site is about. What does Clockwork offer? Make sure you clearly state that it's a link directory.

You wrote The difference between Clockwork and many other great directories is that its organization is quite vague. Personally, I dislike layouts that require a large amount of scrolling, but anchored layouts aren't the best fit for directories, either. Therefore, Clockwork offers a pleasing layout with minimal scrolling and maximum organization for your convenience!

It's good that you did use text styles, but it would have been nice to see it used in the first paragraph as well. This second paragraph is a bit confusing. Because you haven't added a lot of clarification, it seems as if you're only pointing out the negative aspects of your site. Calling the organization of a link directory "vague" is a very negative choice because organization at these types of sites is crucial. What do you mean by "vague" organization? When I read this, I take it to mean that it'll be harder for me as a visitor to find what I'm looking for.

Next, the second part of your paragraph seems a bit unnecessary ("Personally, I dislike layouts that require a large amount of scrolling…"). The site's introduction seems like a strange place to display your personal preferences. I suggest removing this and talking more about the first sentence. What exactly makes Clockwork any different from other link directories? The fact that it's "vague" puts it in a less positive category.

Score for this category: 3/5

Layout design and function:

Design:

The layout, though simple, is well designed! I really like the use of the fixed background image as it adds a lot of style to the page. The design of the site title is simple but t works rather well. It's not exactly attention grabbing, but there's nothing "wrong" with that. It is on the plain side though. Perhaps using a very soft outer glow effect or a bevelled effect would make the text more visually appealing. The glow would help grab visitor's attention whereas the bevel effect can be used to give a more 3D effect to your text. I generally don't use both at the same time because it can get quite complicated so I just take a look at what I'm trying to achieve (am I trying to draw people's attention to that part of the layout or should I focus more on making it look spiffy?).

The colour scheme works well. I'm glad to see you went with a lighter brown since a darker brown for your italic text style would have looked too similar to your plain text colour.

The header styles are a bit plain and dull. They're simply gray in colour and have no additional styles. For your primary headers (H1), I would suggest adding a bottom border. This will add some distinction between regular text and the header. If you style the bottom border in a different colour (brown or green), then it would add more colour to your layout as well.

Function:

Your layout functions perfectly fine. I could find everything very easily. Not much to say here!

Score for this category: 4/5

Organization of content:

Because your categories are convoluted, your rankings make little sense and visitors will have no use for them. Rankings are meant to show the visitors a list of the top sites in a specific category (in other words, one specific site genre, whether it's fonts, premades, or graphics). Because you're piling so many sites types into one category, your rankings just become a list of popular/big sites rather than about quality (it's hard, if not impossible to compare someone's button requesting service with premade layouts with fonts and so on and so forth; you're looking at oranges and apples).

For instance, in your "graphics" category, you have Bedazzled (graphics site), TLB (graphics site), Scheme (layout requests), Nienke's Premades (premade layouts), Open Eyes (button request), Roo (adoptables), and Magnet (fonts). There are major differences between graphic sites and request sites, premades versus fonts. It seems strange to lump them together because you can't possibly compare one site type against the other in terms of quality.

When you're simply choosing the most popular sites, rankings become more of a negative aspect (rankings used to be a very positive aspect in the old days). To be useful, rankings need to be more contained. It needs to focus more on the site content's quality. The way you've organized your content, I see no possible way to even include fair and unbiased rankings unless you're willing to do individual "mini-rankings" in each sub-category. For example:

In the "graphics" category, these are your sub-categories with "mini-rankings" under each header.

Userlookups

Top sites : Site name here | Site name here | Site name here |

Autumn Breezes
Back to You
Blue Box

petpages

Top sites : Site name here | Site name here | Site name here |

(list of petpage links here)

Doing this will obviously take more time to establish, but it'll actually help the visitor and point them in the direction of specific sites that are high-quality in each category, rather than giving them a list of 7 sites that they may or may not be interested in. Also, I can't think of any link directory that does individual rankings like this, so it'll definitely help your site stand out!

Your link directory offers four extremely broad categories: community, graphics/requests, miscellaneous, and guilds. For the purpose of this review, I won't talk about the guild category since I'll deal more with the sites themselves.

Although you do mention some subcategories in your navigation at the bottom, I still find this isn't enough to really aid the visitor in finding specific categories. There were some odd categorization choices, such as putting review sites in the Community category rather than request. If you take a look at your entire "review site" subcategory, you have a "request" icon next to every single one of them. Wouldn't this make more sense in the "request" section then? Another thing I noticed was that you have "lending sites" as a subcategory in the Community section, but in your menu, you list lending sites under Miscellaneous.

Some link directories with excellent organization include Pixie Dust, Soroptimist Directory, The Shelf, and Little Black Book. The thing to notice is that all of them have very specific categories that allow the visitor to easily and efficiently find what they're looking for.

While you noted that you don't like a large amount of scrolling, you can't avoid this if you're a link directory! You already have a lot of scrolling as it is. With this type of site genre, organization may mean more scrolling in the end, but this is perfectly fine for link directories.

Certain categories would benefit from further sub-headings, such as pet directories and reviews. For instance, the pet directory category can be organized based on species. The review sites can be further organized based on general site reviews, guild reviews, application reviews, and so forth.

Score for this category: 2/5

Quality of content:

Because you didn't make the site's content (i.e. the links), this category will not be included.

Score for this category: 0/10

Quantity of content:

You're off to a good start in terms of quantity, listing roughly 100 per month. There are some areas that still seem a bit empty, such as the Miscellaneous category. There's definitely room for a lot to be added here since your organization has multiple different categories lumped together.

The "shop/gallery layout" section is completely empty. I would suggest either finding sites to fill this category up or simply remove it entirely.

Graphic-making guides" seems a bit empty. I definitely recommend adding more here since it's a popular category. One thing you can do is go to a very old link directory (Soroptimist and Little Black Book are two that I frequently visit) and search through their links. Chances are you'll find a hidden gem somewhere in there which would be valuable to list. Most link directories only focus on listing new sites so taking a look at older (but finished) sites will net you more links.

For example, some old but still useful guides include Banner Buddies, Yuliya's MS Paint Tutorial, Photoshop Tutorials, and Lucy's Button Tutorial.

As a site note, some older sites haven't been updated since Neopets changed their petpage filters (ex. Lucy's Button Tutorial). Though the layout at that site is nonexistent, the content itself is still accessible and helpful. It's up to you as a site owner to decide whether or not your visitors would benefit from having it listed.

Score for this category: 3/5

Visitor convenience:

I would suggest not using "other" as a subcategory (ex. In your miscellaneous section). What exactly does "other" mean? What types of sites are they? Be sure to spell things out completely (ex. Are they "real life" guides? Are they "just for fun"? ). For example, The Symbols Page can be considered as "font resource". Not only does listing it as "font resource" make more sense, but it clearly states what type of content the visitor should expect to see.

Be sure to keep up to date with your active/inactive listings. For example, Whisper is active (even though it's listed as inactive). Secondly, be careful about the types of site that you list as inactive. For instance, The Triv Quiz is not a type of site that gets updated often. It should be considered finished (I.e. regular link rather than inactive link).

Make sure you're using the "Request" symbol correctly because you do put this with sites that don't offer any type of requests. For example, in the "Graphic-making guides" section, you note that Create Impressions and A Button Collection takes requests when they do not. This is misleading for the visitors (especially since Create Impressions hasn't been updated in well over a year!).

Score for this category: 3/5

Professionalism in text:

In the credits, you have Primary layout coding by Fabregas's.
It should simply be Fabregas (no apostrophe needed).

Make sure that your updates are clearly listed as being "updates". Upon browsing your site, I thought you didn't even have an update section. I would suggest changing your date (ex. March 11, 2013) to "updates" instead, and have the date underneath. For example:

UPDATES:

Date here
Bullet point here
Bullet point here

Score for this category: 4/5

Professionalism in aesthetics:

The section that includes the updates and site key looks a bit messy because they're not aligned. I suggest changing the height of your updates div to height: 80px; rather than 0px. Here's a "before and after" version (drag and drop for full view):

For your "sitely" section, I would recommend putting your listers, reviewed by, and awards into three columns (similar to how you've organized your content). This will make better use of space and slightly reduce scrolling. Because your layout is rather large in terms of width, make the most of it by using horizontal space.

Be sure to add border="0" to the following linked images:
- in the Link Back section, the first button in the second row
- in the Reviewed By section, Final Touch's button

Score for this category: 4/5

Sitely organization:

Link backs

In the textarea for some buttons, be sure to add border="0" to the coding:
- the last button on the first row (the dark brown button)
- the first button on the second row
- the first button in the third row

For the second "listed at Clockwork" button (the yellow one), the code you provide is both incomplete and it's the wrong image. It doesn't link to any page as you only provided the image code. Make sure that you add your petpage link to it as well as border="0".

Though the image is very nicely edited and cropped, the text is very poorly designed, almost to the point of it being unreadable. The word "directory" doesn't stand out at all because the border is too faded. It blends almost completely into the background. Though the word "Clockwork" is much more noticeable (if only because it's much larger in size), it blends too much into the button base as well. There's nothing to make it "pop" off the button or stand out. The text placement is also a bit strange. Is your site name "Directory Clockwork"?

The text here is an improvement over the previous example, but the word "Clockwork" is on the small side. With cursive-styled fonts, it requires a very large amount of space because it looks (and reads) best at a larger font size. Here, the text is on the small side so it's not the best choice of fonts to use.

The animation, however, is very nicely done. It's not too light yet it's not heavy or overpowering.

The animation here is a bit too fast and more breathing room is required between each repeat loop. The faster a button repeats, the tackier and "rushed" it looks. The colour used for the animation is on the dark side and it makes the text harder to read when it sweeps through. A lighter colour would have been more appropriate.

Overall, this is one of the weaker buttons. The shine sweeping through is a bit heavy, especially since it goes overtop of the text (generally, the shine works best when put underneath the text, unless you're making a text shine effect). The text design is the weakest point of the button. The work "Clockwork" doesn't really stand out and it also doesn't contribute anything to the colour palette (it's simply grey).

The only minor drawback with this button is the word "Clockwork", which is a bit faded and hard to read. Other than that, it's a great button! The colours are warn and very engaging, and the animation is subtle, yet it perfectly accents the text.

The animation colour is way too dark, blocking out large portions of the text as it sweeps through. Animation is meant to help accent the text or image, rather than overpower the entire button. The image has been a bit heavily coloured, so much so that you can't really tell what the image is of (my guess is a stack of books). The pink colour is so strong and the image has been made so dark that it just looks like a textured background. Some sharpening would help the image be a bit more crisp and obvious.

Again, the text is on the small side. Especially when using large fonts, the size needs to be large enough to be easily read. The text design is very nice through! The blue gradient adds a lot of unique characteristics to the text, making the button seem more unified in terms of colour.

The image is perfectly cropped and the text placement is well done. Again, however, the text style needs a lot of work. The text is not easily read at a distance and the text doesn't stand out enough. Adding a drop shadow would help make it "pop". The colour chosen for the animation is a bit dark and it completely obscures the letters as it passes through.

The focal image looks a bit blurry and low-quality, though it's perfectly cropped. Again, the text design needs some work. The colour chosen for the text border is extremely light and it doesn't help make the text stand out. Text is the most important aspect of a button (why else would we use buttons for advertising if it wasn't?).

In your Listers category, you bolded "Registration". What does this mean? Perhaps you should write a small note underneat your "Listers" header as this will clarify things for the visitor.

Score for this category: 3/5

Final score and comments:

Frequent flyer miles: 26/40 or 65%

Your site is off to a great start, but I would strongly recommend rethinking your organization style as it harms more than it helps. While I understand that you want Clockwork to stand out from other link directories, playing around with the organization and making it more "vague" might not be the best way to go. If anything, the cluttered organization leads to a inconvenience and a moot ranking scheme.

While the organization of links needs work, the organization (in terms of divs, columns, symbols) of the general content is well done. Your layout is easy to navigate and use. Keep up the good work though because you're definitely on your way to being a high-quality directory!

Would I recommend this destination to another traveller?

Recommended / Not Recommended

If a visitor is confused whether or not a review site is in the "request" or "community" section, this is a sign that there's a problem with the organization. Link directories focus less on "quality" of content and more on quantity and organization of content. Having "vague" categories is not a good idea, especially when a link directory is supposed to be like a phonebook, which easy access to information.

Would I travel to this destination again?

Yes / No

I wouldn't revisit Clockwork. Although the layout is very easy to use and perfect for a link directory, the organization needs a lot of work and the current rankings reinforce the negative aspects of the whole "ranking system".


Be sure to link back to Frequent Flyer. Feel free to substitute it for another button if you like! I've added your score to it as well:



Extras

The Review Process Thinking about requesting a review? Reading through this guide might help you.

Portfolio Here's a list of all the sites I've reviewed!

F.A.Q. Want to know more about Frequent Flyer? Have a question you want answered? This F.A.Q. is for you!

Frequent Flyer Challenges Here's a list of all of the past missions presented in reviews! Who was brave enough to take on a challenge?

My Credentials In this extra section, I'll list my strengths and weaknesses when it comes to reviewing different types of sites.

Top 10 Common Mistakes In this section, learn how to prepare your site for a review by avoiding these common errors.

How I Determine Scores Have you ever wondered why you received a certain score in a particular category? In this section, I'll try to explain why I deduct points.

Site Specifics Do you have a request site? Are you thinking about requesting a service review? Before you do that, why not take a look at these "site specifics"!

Golden Travellers These sites show a very high degree of overall polish! Check them out!

Retired Buttons Here are some spiffy buttons that are no longer in use. Still, I love them to bits so I'm holding on to them!

Extra Pick-up area Whether it's old reviews being pulled from the dusty closet or a "not quite a review" review, you'll find it here.

Extra Pick-up Area



Oh, it's empty!


The Review Process

This extra was inspired by The Reviewee Handbook which was originally created by Evan over at Esteem. Since that site hasn't been updated, I figured I'd write down some of the tips I originally sent her. If you're interested in getting a review, the "process" outlined below can help you along.

Do you have any tips? Feel free to neomail me!


Before you request a review

Shop around. Don't just request from the first site you come across because they might not be very high-quality. Visit a large directory (The Shelf is a good one) and look through all or the majority of the active sites.

What I highly recommend is that you read through at least one of the site owner's in-depth reviews (i.e. one of their longer reviews, rather than a short pro/con one). This should give you a very clear indication of whether or not they are able to provide useful advice. Sometimes, reviewers will only present you with a list of "problems" rather than help you understand why you need to change something in the first place. Look for the "why" explanations (why should you change this or what). If you're unsure how to measure review quality, asking a reviewer might be a suitable choice. They can provide you with a list of sites that they feel offer a lot of useful advice.

Along the same lines, look through the site's rubrics and see whether or not they're fair and professional. Some review sites use categories like "originality" or "creativity", which is not a useful indicator for site improvement. What you're looking for are basic categories like "quality", and "organization". These are much more helpful in pinpointing areas for improvement. Not all review sites offer the same rubric styles, so it's best to keep in mind the one that you want (in-depth, pro/con, content only, etc). One last thing to note is that like reviews, not all rubrics are high-quality. Some aren't as well explained or high-quality as others.

Talk to your reviewer. This isn't mandatory but it's a great step in opening a line of communication with the person who will be reviewing your site. If you're unsure which rubric would be the best fit for your site, asking the reviewer not only shows initiative, but you'll get a much more tailored review in the end.

Prep your site. It might seem strange and a bit counterintuitive to edit your site before a review, but this just makes the entire reviewing process much easier. Rather than discuss small, silly issues like linked borders, your reviewer will spend more time on larger issues. The Top 10 Common Mistakes guide is a quick checklist you can go through. Some common issues include linked borders, lack of "back" links where needed, improper use of centering, and so on. Your score will generally reflect this "prep work" as well.

Ask yourself if you really need a review. If your site is completely brand new (less than 2 weeks old), then requesting many reviews (or even one in-depth review) might not be beneficial. This is because you'll have less content so there will be less to critique. If you're really wanting a review, look for "New Site" rubrics that will be less extensive or simply request a Q & A rubric if the site has one. In many cases, asking the reviewer questions through neomail is perfectly fine, even when it's not a "formal" review.

Some people just request reviews but they don't actually make any changes. This can be very disrespectful to the reviewer especially since they're offering a free service to you and most of the time they've put in over three or four hours into writing it. Only request a review if you're completely certain you'll be making changes to your site.

Ask yourself if you really want a review. Do you want to improve your site? A review, especially one from a high-quality reviewer, can be extremely intensive and long. Would you be willing to sit down and read carefully through what the reviewer said? Along the same lines, ask yourself how well you take constructive criticism. Keep in mind the reviewer is not "out to get you". If they're a seasoned reviewer, they'll be able to provide solid criticism. Of course, you work hard on your site so anything "negative" will feel like an insult. Just remember that it's someone else's point of view and they don't mean it as such.

Experienced reviewers won't be "harsh". They'll be direct and to the point. What needs changing, what issues are currently at your site, and so on. If you're sensitive about hearing other opinions, then requesting a review is probably not a good choice. Try other indirect methods of site improvement, such as personal neomails to ask small questions.

Sending in your request form

Are the requests open? Obviously, you can only request from a site that has open requests. At some review sites, even if requests are open there's a list of rubrics available. Make sure that the one you want is. If yours isn't, I would generally advise you wait until it becomes available again rather than request a different rubric. For instance, if you wanted an "in-depth" review, requesting a pro/con isn't going to be as helpful.

Read through the F.A.Q and/or credentials. While reading through the F.A.Q is optional, I highly recommend reading through the site owner's credentials if they have one. It'll give you a much clearer indication of their reviewing strengths and weaknesses. It's here that many reviewers choose to list site genres they don't review (like wish lists, pet applications, guild webbies, etc).

If you have questions, reading the F.A.Q could help answer them. At the very least, it'll tell you more about the reviewing service.

Read through the rules. Don't skip this step because it's very important. You'll get a lot of information in the rules and it's just nice to put in effort into reading the site owner's rules because they'll be putting effort into your review.

Fill out your form. This step's pretty self explanatory as the form will have different options for you to fill in. In many cases, the site owner will include an "other" section at the end. Take advantage of this! If there are specific questions you want the reviewer to answer, write it down. For example, "If possible, could you please take a look at the 'extras' because I wasn't sure about the organization" or "I'm using Firefox and I haven't seen my layout in Chrome. Are there any major differences?"

In your form, don't be afraid to ask your reviewers to add or subtract a category from your rubric. For example, if you wanted to request an in-depth rubric but didn't want the "creativity" section in your review, politely ask them to remove it from your review. Likewise, let's say you're requesting a pro/con rubric which is a very basic and general look at your site. If you'd like the reviewer to try to focus on one part of your site (for example, your content), mention this in the form and your reviewer may be able to accommodate you.

During your review

Don't make any major changes. While many reviewers will note in their rules that they'd like you to stay away from any major site updates, try to keep your site relatively similar even if it's not mentioned. For example, don't change your layout a few days after, or revamp your content or organization. Your review may span the course of a few days so if your site is constantly changing, this puts a lot of pressure on the reviewer. Of course, "regular" updates are fine, such as normal content updates or general site maintenance like removal of affiliates.

Keep an open line of communication. Nothing is worse than a reviewer trying to contact you but your inbox is full. Whenever you request a review (or anything else, like a button), keep your inbox relatively empty. On occasion, the reviewer may have a question they'd like to ask you.

No need to keep such close tabs. Once your form has been accepted and you're on the waiting list, there's no need to constantly neomail your reviewer asking "is my review ready yet?" When your review is finished, the site owner will contact you.

I would recommend though that you check in on the review site at least once a day to read the updates as this may give you some indication of how your review is progressing.

Don't panic!. Getting a review might seem stressful to some but if you've chosen your reviewer well, then you'll be getting a lot of constructive criticism rather than harsh and unwarranted feedback.

After your review is ready

Read it, of course!. Once you get confirmation from your reviewer that your review is ready and posted, go read it carefully. What's very useful is to open up your site in a separate window so you can have the two side by side. This will help in seeing what the reviewer is talking about.

Try not to skim through it because chances are you'll miss something important. Even if you think the reviewer is talking about something very minor, it's best to take your time through it. They are writing about your site, after all. If your review is on the longer side (like a "classic" or "in-depth"), perhaps read through it at least twice just so you don't miss any major points.

Absorb your review. I strongly suggest that after reading your review you step back. Just take a day off and think about what the reviewer wrote.

Sometimes, you might not get the score you wanted. Perhaps you thought you'd score in the 80's when you only received a score in the 50's. Don't get too caught up on the score. Your score is only a static reflection of a dynamic site. In other words, it's just a snapshot of your site at the moment but your site will be constantly changing. If you get a low score, that's not "oh goodness, my site is bad, I should close". It's "I have work to do in order to make my site even better". Keep a positive attitude!

Analyze your review. The breather's over so let's get your head back in the game. Going back to your review, actively analyze what your reviewer said. Did they give proper explanation and clearly state their opinions? Or did they simply present an issue without giving you additional feedback? If you can understand the writer's opinion, then that's a sign it's a high-quality review.

Talk to your reviewer. If you have any inquiries or questions about your review, now's the time to discuss it with the writer. I would suggest only contacting them once you've read your review and absorbed it. If you're completely unhappy with your score or review, then it's best to discuss it with a clear and level head (rather than right after you read it).

From both a reviewer and reviewee's point of view, it's futile to argue about your score. If your reviewer bumps your score up, does that somehow make your site higher quality? No, because the score is just a number. Focus on the review itself, rather than the final score.

Instead, you should be talking about aspects of the review that you might have found unfair, unwarranted, or unclear. Getting more feedback after your review is perfectly fine. The reviewer should always be available for follow-up questions.

Edit and make changes. You might not be comfortable with changing everything the reviewer said. If they had a perfectly valid reason for why you should change something, then it's good to keep that in mind. For example, if they said that you have multiple linked borders at your site, you're not going to leave them up. You'd edit that and make your site more presentable.

On the other hand, some reviewers will tend to try to change things based on their personal preferences rather than pay attention to quality (such as saying your graphics need to be more "original" so you should do this or do that). It's perfectly fine to say "I can't do that" if you don't want to change your style.

Unless the review was a complete mess (and it very rarely is), try to change something, no matter how small. A review can take anywhere from an hour to 4 hours (sometimes even longer). Reviews aren't like other requested items such as layouts or buttons. It's harder to use a review so try not to let it go to waste.

And that's that! Though many reviewers keep their old reviews, you might want to copy and paste the review into a separate document so you have a version for yourself. It's very useful to sometimes go back and re-read your review.


Retired Buttons





How to I score each section?

During your review, your site will not be compared to a premade rubric. I won't be looking at a chart that says "deduct 1 star" for this issue. Instead, I'm determining whether or not the issues fall into various categories.

Suggestions:

As the title indicates, these are suggestions only. The issues that fall into this category do not negatively influence a site, and thus, no points will be deducted whenever I bring it up. That is to say, they might help improve your site overall, but they aren't necessary to offering quality service. It's just offering a different solution.

Here are some examples:
- Decrease loading times (ex. Using text links for directories instead of buttons; moving the portfolio to an outside petpage)
- Getting rid of the Neopets header and moving it to a different section of your site.

Aesthetic changes:

These deal with visual aspects of your site, such as your layout and organization. In general, issues here will result in deductions (especially if it also impacts visitor convenience).

Here are some examples:
- Resizing textareas so that they align evenly with the image above them (ex. 88 pixels wide if it's a button)
- Site name is not as visible as it could be (i.e. something I usually say is that the site name should be one of the first things a person sees)
- The layout image is too large (note that on computers using a smaller screen resolution, this may cause side scrolling)
- Text that should be aligned to the left, rather than centered
- Spacing issues (ex. No scaled down images, too much scrolling, large amounts of empty space)

Inconveniences:

This deals with issues that impede on the visitor's positive experience at your site. Unlike suggestions, this category will affect your scoring. Should an issue arise that falls into this category, I take a look at two things when scoring your site: how many problematic issues there are, and how major the issue is.

Here are some examples:
- Unfair and/or overly restrictive rules
- Faulty layout (ex. Brower compatibility, improper linking/coding)
- Negative tone and/or attitude
- Poor spelling and grammar (this only affects the score if you have errors across the entire site; I don't take marks off if you have a few typos here and there)
- Navigation is hard to reach or use

In essence, I'm comparing your site to its possible potential – not against another site, or a set rubric that tells me what to deduct. When looking at your site both from the eye of a visitor and as a fellow site owner, I try to pinpoint areas that can be improved (i.e. suggestions) or changed (i.e. inconveniences).


Portfolio

Here's where we keep records of all of our previous travellers, with buttons at the top being the more recent ones. You can hover over each button for more information. I keep all reviews so if you'd like to re-read yours, simply neomail me and I'll post it up for you again!




Site Specifics

Reviews, layouts, buttons - all of these pages offer different types of services so I focus on particular aspects when reviewing different types of sites. Rules for a button site may be different from a review site, so site genre really plays a key role when I inspect a page. Here, I'll give you some insight on the specifics of what I look for when I write the "Quality of Service" category for service reviews.

Buttons
- Does the text placement work well with the chosen image/border/animation?
- Can I clearly read the text on a button?
- Rules must have little to no restrictions (i.e. not making buttons for a certain type of site, a site must be 2 weeks old, etc).
- Pick-up area must have the button image, the code provided in the textarea, and the name of the user who requested.
- How well is the animate executed? Is there enough space between each animation loop?

Graphics (banners, icons)
- Are the images appropriately cropped so that there's a focal point?
- If textures are used, are they well blended or do they "sit" heavily on top of the base image?
- Is the text easy to read and clearly visible?
- Are the banners high-quality? Are the images crisp or are they blurry?
- Rules must have few restrictions.

Layouts
- Is the navigation in an easy to use place? Is it clearly visible?
- Is the site name one of the first things I see? Or is it too small and barely noticeable?
- Are the textures appropriately used? Or do they clash with the base image? Do they accent the image or cover them?
- Does the colour scheme match the layout? Are the headers legible?

Reviews
- Do your reviews have the key ingredients?
- Do you fully explain your opinions or are your statements incomplete?
- Are you properly spacing your reviews or am I looking at a giant wall of text?
- When going through your rubrics is it clear what you'll be looking for in a site?





F.A.Q.

Turnip looks up and says, silly me, I bet you're confused about some of the things we offer here. Not to worry, because here's a pamphlet that will address all of your concerns!

Want to ask a question? Feel free to neomail me any time!


What are "Frequent Flyer challenges"?
These are challenges that can sometimes pop up in your review. Don't worry though, because these aren't mandatory! They're meant to help you improve your skills, whether it's making banners, writing a review - anything! I'll try to come up with challenges that not only give you room to experiment, but also to have fun. Sometimes, open challenges may be posted for anyone to complete on the main FF Challenge page, regardless if I've reviewed you or not. These challenges can be accepted by anyone and can also be completed by more than one person.

To accept a challenge, simply neomail me and complete it within two weeks. Once you're done, post your results up on a spare petpage, so I can put your results on the Frequent Flyer Challenge page for everyone to see!

Make sure that you're serious about these challenges before you accept them. That's why they're called "challenges" in the first place! If you decide to drop out, you'll be listed as could not complete. If you didn't follow the challenge guidelines or take longer than two weeks to complete it, you'll be listed as failed challenge.

Can I be affiliates with Frequent Flyer?
If you're interested in becoming affiliates with FF, take a look through these guidelines first.
  • Sites must be completely finished, not on revamp or under construction. I'd like to be able to take a look at your content.
  • Sites must have no stolen content.
Those are the only "rules"! Though I'm mainly looking for review sites, I'll take a look through any type of page. Want to send in a form? Neomail me!

How long will it take before I get my review?
That depends on what rubric you've chosen, and when I receive your form. Some reviews will take longer to write simply because they're much more extensive (for example, All Inclusive, In-depth). Shorter reviews are rubrics like Pro/Con and Visual Inspection. If I happen to receive your review fairly late in the day, I might only get through half before I retire for the night. On average though, reviews will take roughly 3-4 hours. Sites with more issues means I'll make additional comments, so they'll take longer.

Why was I moved to the bottom of the waiting list/why is my request on hold?
This may have happened for a number of reasons:
  • Your inbox is full when I try to respond to your request. I won't start your review until I know that I'm able to contact you once it's finished.
  • You haven't read the rules on the request page.
  • You failed to fill out the entire form, or you request a rubric that's unavailable.
  • Your site has stolen content, in which case your request will be rejected outright, and you'll be contacted regarding the content.
I'll always neomail you to let you know if any of these situations occurs. However, if I receive any new requests before I hear back from you, these will be started before yours.

Can I apply for a re-review?
I do offer re-reviews to sites that really need one, but I would first advise all returning requesters to fill out a form for the Q & A rubric instead because this would be a much better choice than receiving, for example, two All Inclusive reviews in a row. Because I've already provided an in-depth review the first time, a site doesn't really need another in-depth review since they already have many suggestions from the first one. If you're really interested in being re-reviewed again, here are some guidelines:
  • You must wait at least two weeks (30 days) days before sending in another form.
  • Your review will not be scored, regardless of the rubric you're being re-reviewed in.
  • Your site will not be eligible for the Golden Traveller award (since you're not being scored and it's not fair if people want to keep "trying for an award").
  • You must clearly note in your form that it's a re-review.
  • There must be significant changes to your site. For example, a complete layout overhaul, a very sizeable amount of new content, etc.
  • If your reasons for a re-review are unclear or not sufficient, then I'll ask that you submit a request for a Q & A rubric instead.

Why do you deduct marks if a site has issues in Firefox?
Points aren't deducted for all site types, just a few. If you know your layout has problems with FF, be sure to include this in your form so that when I look at your site I can be ready for any issues that pop up. For general reviews, points will not be deducted if there are browser issues provided they were mentioned in the form. However, points may be deducted if you've requested a service review since part of offering high-quality service is making sure your site works across all browsers and is assessable to all visitors.

Why are some rubrics not suitable for certain site types?
This question ties in with my credentials page. Some rubrics aren't available for certain site types because I'm just don't have the necessary experience needed to provide in-depth explanations. As an example, for certain types of sites, I'm unable to do content assessments (such as applications). That being said, you might want to request a Visual Only review if you have a pet application because I can help improve the visual appeal of a site. Here's a full list of site types that should not request a certain rubric type:

Content only rubric: competition sites, any type of link directory, pet applications, guild webbies, screenies, poetry sites, adoption agencies, untaken names, lending sites

When will specific rubrics become available?
On the request page, you may notice that not all rubrics are available at the same time. During the week when I'm busy with classes, very few rubrics are available. However, the "availability" is updated every Friday so be sure to check back then. If there's a rubric that you're absolutely wanting to request but it hasn't been available for at least 2 weeks straight, then send me a neomail, make the subject "I want this rubric!", and just tell me which one you want. This does not mean that you automatically get reviewed. For example, if you really wanted an In-depth rubric, I may add one up for the weekend. However, it's up for grab and anyone who requests it first will get reviewed using that rubric.

Do I "have" to read the Top 10 Common Mistakes?
No, but I would highly recommend it. The Top 10 Most Common Mistakes is a mini-guide that's meant to help you improve your own site before requesting a review. The only reason why it's provided as an "extra" is so visitors can take initiative and put in effort to improving their site beforehand. Thus, when I review your site, I won't have to spend so much time on these small issues and more time on actually helping you improve. On a much less important note, it's a way to get a better "score" on certain rubrics. For example, I usually take off at least 1 star or point if your textareas aren't resized to better fit the image. This issue is listed in the Top 10 guide, so if you actually put in effort to fixing it up before requesting a review, you wouldn't lose any marks for it.

Though I strongly suggest you read it, there's no penalty if you didn't. If you didn't, just say "no" for that section in the form. I'd also appreciate it if you didn't say "Yes I read it" when you didn't.

What's the difference between a "top affiliate" and a normal one?
Normal affiliates are, well, normal. The top affiliates are sites that are much more active or high quality. These "top affiliates" are not the same as sister sites - they're just differentiated from normal affiliates for their activeness and quality.

I don't like my review! Can I remove credit?
After your review, displaying FF's button on your site is a way of saying "thanks for this review. I appreciate the effort and time you spent on my site". As a courtesy to me having spent many hours on your review, please do not remove your review credit. If you don't like your review score, then be sure to work at your site and perhaps improve your petpage for your next review. I would highly appreciate that you keep the credit on because it's letting people know that "yes, this site has been reviewed". I make sure that my reviews are high-quality and offer useful advice, so it's not like the review will be useless. It will offer things that could and should be changed, such as linked borders.





Frequent Flyer Challenges

Sometimes, a "Frequent Flyer Challenge" will be issued in a review to a specific person or posted below for anyone to accept. These FF Chalenges have a variety of purposes, such as giving you more graphic-making experience or helping you with your creativity. Each challenge must be completed within two weeks of accepting it. If you see a challenge that can be accepted by anyone ("open" challenges), neomail me if you'd like to participate! More than one person can complete a challenge. You can also contact me if you have any questions or if you have ideas.

For more information on these challenges, visit the F.A.Q.


Open Challenges
Restricted Challenges






Review Yourself

This challenge can be accepted by: Anyone! (Neomail to enter)

Currently accepted by: Florelle (challenge completed), Adzs (challenge completed), Cookies (challenge completed) PF (challenge completed)

Challenge: In this challenge, you'll be reviewing your own site! Since no site is completely perfect, you'll have to look over your own work with a critical eye and write down three positive aspects of your page and thee aspects that need improvement. Think of it as writing a brief "pro/con" review! The aim of this challenge is to get site owners to think more critically about their own site because as the "creators", we might not find anything wrong with our page. Here are some guidelines and tips:

- Your final submission must include 3 "pros" and 3 "cons" of your site - no more, no less!
- You must include a brief explanation of why you think a certain aspect of your site is a "pro" or "con". Don't just list three random things and not explain them. They don't have to be in-depth, but they should answer the question of why.

Results:

Adzs

three positive aspects

The layout is functional - I think it's quite easy to navigate around The Marchen with the links off to the side and the content box is of ample size that won't need requesters to squint when reading their reviews.

I review quite fast - Sometimes I get this feeling that if I leave something unfinished that I won't get it done. I can be quite obssesive on this which is why I try to get as much done as possible while still providing an insightful review and providing the requesters with fast service.

I value visual examples - Most times I'll post up screenies for a particular section that I think would be most helpful when further explained by visual presentation. Screenies are abundant in my reviews.

three negative aspects

I can be abrupt on some statements - I tend to state some things that I only just recently say in the review which can be quite confusing to the requester. I also tend to miss these things when I proofread the review before I post it up.

Lack of audacity - Being a new reviewer I wonder if I am reviewing correctly. There are certainly plenty of helpful sites that serves as great guidance along the way but I think I'll always keep on wondering if I'm doing it right.

Uncertainty of point deductions - In some categories I become uncertain sometimes on just how many points I should deduct. Although I keep looking at that certain category as a whole, I still am unsure sometimes if I am deducting correctly.



Florelle

Three Positive Aspects

- Alaia's layout works in all browsers, which I find very convienent for all visitors since I won't have to lead them to a seperate link for them to view the layout properly. It is also quite a pain to have to get another browser in order to view that layout properly.

Alaia has a decent amount of original rubrics suited for different purposes. If you want something semi-brief but with detail, The Funboard is recommended. The Funboard is like an interview where you ask me different questions and I answer them as in-depth as possible. If you have a new site and want something short, The Bodyboard is for you. That style is meant to be a starter for newer sites. It will ensure your site has the basics. Your score will be determined from the six key points which are: Appeal (10 points), Colour Scheme (5 points), Creativity (10 points), Layout (10 points), Organisation (10 points), Grammar & Spelling (5 points)
In all, there are six rubrics you can choose from, which is more than the standard review site.

- I feel that I review quite quickly as I finish extremely in-depth reviews in less than two days. Though I cover mainly the entire site, I write each review with great detail and many suggestions to help other sites improve their quality and know what they have done well.

Three negative aspects

- The request section of Alaia takes up too little space. I know that you don't want too much stuff in one space but you definitely don't want too little. That part of the content isn't as organized, which is something I must work on - making it more organized in that certain section. I find it not as organized because I have centered lots of text and it looks quite messy.

- While reviewing, I can be unsure of how many points I deduct. I don't want to deduct too many points because it is unfair to the reviewee. When I was still an unexperienced reviewer (few months ago), I once deducted 1 point for 1 grammar mistake. Now as a much better reviewer, I know that I shouldn't have. Though in some categories, I tend to question myself if I am deducting or giving the right amount of points.

- In the story of Alaia, on the sitely section, I write as the character 'Zoe'. I didn't introduce who she is which leaves the visitor wondering who is Zoe and what does she look like? I should explain somewhere in the pages of Alaia who Zoe is. Is Zoe the girl that showed you the papers? Because I didn't explain that, it leaves the visitor with questions.



Cookies

3 Pros- I love the layout! The colors match very nicely and colored in fantastic places. The creative idea of "affiliate reviews" was also a good idea because review sites that are your affiliates are sometimes ashamed to request a review from their affiliate, but now they can. Another good thing was how you incorparated images in the "perfume cabinet". This made it look appealing to the eye.

3 Cons- Although you have 5 different types of reviews, I feel as you could have had more. All high quality review sites have more than 5 types of reviews. I also wish that your pickup section was neater. The boxes are crammed up and a little hard to read from. I also wish that you would have 1 more link-back button. There is an empty space and something needs to go there!



PF

Pros:
- The layout is cute, easy to navigate, and has fast loading. This is perfect for visitors!
- I have high quality buttons. They have just the right animations and font, they're the right size with no borders. I have a good amount for the visitors to choose from.
- I have many extras to visit so you won't be bored browsing my site.

Cons:
- There are some resources that don't match my layout's colors. It looks weird and bright against the light blue and white.
- The white background for the text looks plain and boring. It should be spruced up with a little design to catch the visitor's eye.
- The textboxes for the buttons look odd and cramped up. It makes the button above look not-in-place.

Redmadam (could not complete), Kay (failed challenge)





I Love Icons!

This challenge can be accepted by: Anyone! (Neomail to enter)

Currently accepted by: Kingwise (completed challenge), Whizzy (completed challenge), Emma (completed challenge), Kuro (completed challenge), Belsha (completed challenge), Turnip (completed challenge)

Challenge: In this challenge, you'll be making two icons using the image above (click the image for the full size). However, there are some restrictions.
1) You have to use two different areas of the image (the two icons cannot use the same part of the picture). When cropping the icon, make sure they're both 100 pixels by 100 pixels.
2) Your first icon must contain the text "(Your name or username) Love Icons!" somewhere on the image using at least two different font styles. You must use at least one texture (ex. light, grunge, bokeh, etc) and include some sort of border around the icon. You can edit the original image as much as you like. In this icon, make sure the focus is on the text.
3) The second icon can't have any text on it at all and must not have any border. Instead, focus on editing the actual image with colouring techniques, textures, anything! Be creative!

The purpose of this challenge is to introduce people to the different uses of icons. Most often we see icons used as "awards" such as "Reviewed at this Site" or "Featured at this Site". These are what I'd like to call "info" icons because the focus should be on the text. The second icon you're making is what I call a more "decorative" icon. Because it doesn't contain any text, the focus is on the colours of the images and the style.

Results:

Heidi (could not complete), Ari (failed challenge)





What's in a name?

This challenge can be accepted by: Alex

Status: Challenge accepted on August 13th, 2011; completed on August 26th

Challenge: Here's your FF Challenge, should you choose to accept it! All you have to do is come up with five site names. Sound easy right? Well, there's a few restrictions:
- Sites names must be at least two words long (I.e. no "one word" site names are allowed).
- Each site name must include a brief explanation on why that names fits a particular site type. For example, "(Site name here) is perfect for a review site because…" or "(Site name here) suits a link directory site because…"

Results:

Building Blocks - for reviews because they introduce the 'building blocks'; child's toy themed? (reviews)
Twist of Fate - for a directory because great sites are found by a 'twist of fate' (directory)
Ink Typhoon - for font sites because lots of writing would make an ink typhoon (misc)
en bloc - for a directory because all the sites are 'en bloc' (directory)
Full Deck - because having a bunch of sites is like having a bunch of cards (directory)





The creativity challenge!

This challenge can be accepted by: Pip

Status: Challenge accepted on August 10th, 2011

Challenge: Here's my challenge to you, should you accept it! For at least two weeks, create one button every day. The text on the button can be anything, but you can't use the same font two days in a row. Additionally, you can't use the same border design twice, and you can't use the same animation style twice! By sitting down and having to come up with a new border and animation every day, this helps you come up with interesting designs that you may not have created otherwise.

Results:

Failed challenge





The Triple Unique Banner Challenge

This challenge can be accepted by: Heather

Status: Challenge accepted on August 29th, 2012 / Completed on: Sempteber 8th, 2012

Challenge:

Your challenge is to create three banners. Here are the rules:
- All three banners must use different borders. You cannot use the same border you've been using for your content so far.
- For this challenge, you can choose the image yourself. However, all three banners must be from the same image, and you must crop the banners so that they focus on three different areas of the image (I.e. three different focal points).
- For all three banners, you must somehow edit the colour of the image. It has to be visually distinct from the unedited version. You can use the same colouring technique for all three banners.
- The text design for all three must be different (the text/word itself can be the same, but how the text looks must be different).
- For all three banners, you must use different textures, patterns, or brushes. As an example, if you used a specific bokeh texture in banner #1, you can't use it for banner #2 or #3.

It may seem like a hard challenge, but it can be done:



Results:





Turnip's strengths and weaknesses

Everyone has strengths and weaknesses and on this page, I'll give you a list of both in terms of my reviews.

Strengths

  • You will receive your completed review quickly. I'm a very fast reviewer because I believe in offering quick service. That's not to say that I'm rushing. Instead, I start your review as soon as I finish reading your form. You'll never have to wait more than two days for your review.
  • My service reviews are a great advantage for request sites. I have spent a long time working on my guide, How To Offer Great Service and How To Write Great Review, which lets me accurately assess request sites. I can give detailed comments that specifically target service-related areas of a site and provide specialized feedback.
  • I review from different points of view. When I review, I not only look at your site as a reviewer, but also as a visitor and a site owner. This means the feedback you get not only helps you improve as a site owner, but also focuses on your visitors as well.
  • I've owned many graphics sites in the past. I've been creating graphics and layouts for over 10 years. This experience aids me in critiquing visual aspects of a site, such as image cropping, texture application, and colour scheme. For buttons, I've written a button guide, A Button Collection.
  • I understand professionalism in both aesthetics and text. Not only will your review be multifactorial in focus, but critiques about professionalism is something that I can write about very well. Because I've owned many sites, my reviews won't contain any superficial or "guesses" about what "professionalism" actually means.

Weaknesses

  • My familiarity with certain site types is limited. Thus, visitors hoping to get these types of sites reviewed must choose a rubric that doesn't focus on content. Sites that should not request a content-based review include: pet applications, adoption agencies, customization, screenies, untaken names, pet "sites" (i.e. pages with stories about a specific pet) and poetry sites.
  • My time is split between many sites. Since I focus on all of my sites, that means longer reviews (ex. in-depth, all inclusive) may not be available as often as shorter reviews due to time constraints.
  • I only know the basics of coding. If I see any minor technical issues, I can offer you simple coding solutions. However, I will not be able to offer any cross-browser solutions.





Top 10 common mistakes!

Whether it's a button site or a review site, there are always a few common mistakes that I see time and time again. Here's a list of the top 10 errors I've constantly spotted. Make sure you don't have any of these at your site!


| #10 | #9 | #8 | #7 | #6 | #5 | #4 | #3 | #2 | #1 |

#10) "Contact me" links go to an empty neomail


Example of a unhelpful neomail link: send in your form!
Clicking a link that takes me to an empty neomail is not convenient at all. Like I said above, what username do I type in? Should I do a reverse check and search on your petpage and then hope that the owner of that pet is the one I contact? Be sure to always provide your visitors with essential contact information!

Example of a helpful contact link: send in your form!
By linking directly to your userlookup, visitors won't be confused as to who to contact because you've made it very clear.

Example of a relatively helpful contact link: send in your form! (my username is tloef)
In this example, the link goes to a blank neomail but the site owner has provided a username along with it. So, why do I say "relatively" helpful if they've made it clear who to send it to? Well, providing your username is nice, but the visitor has to highlight and copy it. This is adding more steps and basically there's just more room for error here. What if they copied wrong? What if you accidentally made an error when typing out your username?

Example of a very helpful contact link: send in your form
In this example, visitors are taken to a neomail that has the username and the subject line filled out. Here is the coding for that: /neomessages.phtml?type=send&recipient=tloef&subject=FF+REQUEST

To recap…

Never make your neomail links go to an empty page. The best method is to link directly to your user lookup so that visitors know exactly who to contact or add additional coding to your neomail link so that it fills out your username for the visitor.

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#9) Such a tiny div for so much information!


Using div boxes around your site is a great way to clean up your page and organize content. However, sometimes it's just way too small! Now, this issue is much more of a problem for review sites where people tend to cram loads of words (I.e. reviews) into a tiny box.

I shudder to think how much scrolling there would be if I tried to cram one of my reviews into here!

I've come across quite a few review sites that actually use these tiny boxes to squeeze their reviews into. It's crazy to think but some are actually smaller than the example above! When review sites use small divs, they usually put many in a long column on one page (think of them as boxes stacked on top of each other). Why not put each review on separate anchored pages? An example of a review site using this type of organization is Effects. The site owner puts each review on a separate anchored page that visitors can browse through using the arrows at the bottom (one that goes to the next page, and one that goes back to the previous page). If you decide to use this style of organization for your own page, be sure to credit Chris as he was the one who originally came up with this organization for his past review site, Lacuna.

Frequent Flyer also uses this style of organization, but instead of putting each review in a div box, I simply just post the review right on the new anchored page to avoid unnecessary scrolling. It's definitely up to you whether you feel you need div boxes to better organize your page.

Another area where people tend to use much smaller div boxes is for their updates. It's absolutely insane the things people will cram into a tiny box!

Date here
Oh my, super small update box! This makes for harder reading!

Date here
Looks like the scrolling is going to be a lot, even with a few days of updates.

Date here
This updates box is way to tiny to be used efficiently. A minor solution would be to increase the height!

Date here
Sadly, these small update box reflects poorly on the overall site. Too much scrolling makes it inconvenient for visitors to read comfortably.

Date here
All I want for Christmas is a 100 pixel increase in height…

Ouch, not even a week's worth of updates yet!

To recap…

Div boxes are perfectly fine to use but be careful about how much content your putting in them versus how wide/tall your box actually is. For sites that are putting a lot of text-based content into divs (ex. Review sites), large div boxes is a must! Having the necessary space to comfortably read the text means the div should be adequately wide. In addition, make sure that the height is appropriate so that visitors aren't scrolling every few sentences because the div box is only 100 pixels in height.

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#8) The textareas don't line up with the image above it.


This is a fairly common issue, though it isn't as widespread as it was in the past. Still, I see it frequently enough that it deserves a spot in the top 10. To keep your page looking spiffy and professional, you'll want to make sure the width of your textbox is even with the image above it. If it's a link back button, then the width of the textarea should be 88 pixels and if it's an icon, then it should be 100 pixels. At The Lunch Box and this site, I always code for a variety of different textarea widths. Here's a visual example:




Here are the three different textarea styles that were used in the examples above:

Notice how it would look really strange if I used one textarea style for all three:




While the textarea looks nice with the icon image, it doesn't match up evenly with the button or scaled down banner.

When using different textarea styles, make sure that you add the proper id tags to your coding. For instance, the code for the textarea underneath the icon image would be something like this: textarea id="codeicon".

To recap…

Making sure that the textarea width is the same as the image above it makes your page look visually appealing and presents your site in a more professional light. It keeps your page looking neat and tidy! For buttons, make sure the textarea style is 88 pixels wide and 100 pixels for icons. For larger graphics (banners/layouts), make sure the width is equal to the number that you scaled it down to. For example, if you scaled a layout image down to 200 pixels, your textarea would have a width of 200 pixels.

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#7) That linked border isn't very stylish…


Sometimes even more experienced site owners commit this crime! Having a linked border around an image isn't visually appealing but it's very easy to fix. Now, what do I mean by "linked border"? Well, it's that extra border that goes around any linked image if you haven't added border="0" to the image code. Here's a quick comparison (drag and drop into the address bar for full view):

The code is very simple as well! Here's an example of a link back button with the border="0" code added:

Depending on your browser settings and CSS styles, you may not even get the border, even if the linked image has no border="0" code. However, this doesn't mean that it's invisible to other people as well and that you should just leave it out! You always need to keep your entire audience in mind and make sure you add this super easy bit of coding to any of your linked images.

The most common areas where I see this not being used is the link back buttons in the sitely section. A lot of the times, site owners will provide the code for their buttons in the textarea but forget to add the border="0" bit to the coding! This means that the visitor will be a bit inconvenienced by this and will have to add it themselves.

To recap…

These borders will appear on any linked image. To get rid of them, simply add border="0" to the image code and you're finished! If you're providing code for any of your images (ex. award icons, link back buttons), make sure to check to see if it contains border="0".

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#6) Perfessionalizm in text: :) not Using propor spelling, grammar; or punctuation!!?


See what I did there? Proper spelling, grammar, and punctuation are all part of what I lump into professionalism in text and it can really make or break how people view you as a site owner. Is your introduction nicely written or are there multiple spelling errors? Are you paying attention to sentence structure and do they flow nicely when I read them?

Most common mistakes:

Lack of capitalization

Unless your site name is supposed to be lower case, always make sure that you're capitalizing it. Another common error is that people don't capitalize the first word of a new sentence.
Example: welcome to my site, frequent flyer!
Rewritten: Welcome to my site, Frequent Flyer!

Comma splice

If you don't understand what a comma splice is, chances are you'll be committing the same mistake over and over and over again! A comma splice is basically using a comma to incorrectly join two sentences that should be separate.
Example: Welcome to my review site, we offer lots of different types of reviews!
Rewritten: Welcome to my review site. We offer lots of different types of reviews!

Professionalism

Using smilies, chat speak, and other short forms around your page may present you as an unprofessional speaker. The only area where smilies are suitable is the updates blog since that acts as a more personal part of your site.
Example: Welcome to my site!! :) I'm glad you came 4 a visit! Be sure to check out the graphics!!!
Rewritten: Welcome to my site! I'm glad you came for a visit. Be sure to check out the graphics!
(There's no need to spam the exclamation mark as one is suitable. The smiley face presents an immature tone and doesn't make you seem professional.)

Example: Have a question? Be sure to NM me!
Rewritten: Have a question? Be sure to neomail me!
(Always spell everything out completely. For instance, "NM" should be "neomail". You never know who will be visiting you page, and perhaps a newbie to Neopets may not know what NM stands for. Using shortforms makes you seem lazy.)

Another part of professionalism in text deals with your attitude and how you're using text to convey your thoughts. I've already talking a lot about it at How To Offer Great Service, but I'll briefly discuss it here as well.

When writing anything text-based for your site, you want to present a professional and friendly image using an assertive tone of voice. This means not letting your irritation show, or dragging your personal life onto your site.

Example: Ugh, nobody reads the rules! I mean, come on people! I put my OWN time into making graphics so the least you can do is read the rules and show some gratitude…jeez..
Rewritten: Whenever you request, please be sure to read the rules! I put a lot of effort into each graphic, so I'd appreciate it if you did.

To recap…

Professionalism in text is a important part of any site, regardless if your content is text-based or not. Your attitude as a site owner will definitely be reflected in text – are you cranky and impatient, constantly yelling at your visitors and making them feel bad? Or are you welcoming and using a friendly tone? On the more technical side, be sure to always use proper grammar, spelling, and punctuation. Try to get a friend or fellow site owner to read through your site ahead of a review to check for any errors.

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#5) The rubrics at many review sites


I've reviewed a lot of review sites and the most common content-related issue is with the rubrics. Here are the two major problems:
  • They're barely explained, vague, and confusing.
  • They contain more subjective means of grading or wording.
By the end of this section, hopefully you'll be able to walk away with some new tips on how to carefully construct a proper and informative rubric. This is a pretty big section, so get ready!

Stay away from things that aren't important at most sites.

What I mean by this is that you should focus on site mechanics and how well the site functions within itself. For example, let's say you're working on the "Layout" section of your rubric. Here's a phrase you should not have in your short explanation: Does the layout match your theme?

First and foremost, a layout should be about design/style and function - not the theme. Ask yourself this: does a site inherently function better if there's a "theme"? Does having a layout with a plane for Frequent Flyer make my reviews more in-depth? No. It's a nice surprise if it does match, but a site owner shouldn't lose points because a layout doesn't match their site name or theme.

Be objective and try to stay away from preconceptions!

One phrase in a rubric that I've run into is this: Did it look like I expected? Better or worse? Why?

First, going into a review with preconceived ideas about what a site "should look like" is a bad terrible idea. You'll be judging a site based on a prior point of view, which means it won' be as helpful as it could be for the site owner. When you first load up a site for review, you should be entering with no preconceptions or bias of any kind. Think of it as a blank slate. Perhaps you've visited the site before. If that's the case, then really try to pinpoint what exactly stood out for you when you load their site. It shouldn't be about what you "expect", but how you react. Remember: don't review a site with preconceived thoughts. It'll just lead you to be completely bias and unfair to the site owner you're reviewing.

Do you have enough link back buttons, affiliates, and listers?
This phrase is usually found in the "sitely" analysis of a rubric and it's probably the most useless factor for grading a site. You need to be objective and look at quality, instead of quantity. Be extremely careful with this because it has no major bearing on site quality. What does it matter if a site has five or 30 affiliates? Instead of looking at quantity, look at quality instead. If you're reviewing a new site, would it be fair to deduct marks because they're not listed at 20 directories? No, because the site is new and the site owner wants your early impressions rather than a head count of their sitely section. When assessing each category, look for details like this:
- In the affiliates section, have they included a link to their user lookup? If not, this is inconvenient because people who want to be affiliates with them don't have a quick way to contact the site owner.
- Do they have enough link backs to provide some selection? Based on the type of site, look to see if they have five or so (some sites can have less, such as guides since they generally don't have a fully developed sitely page anyway). Also, look at the quality of the buttons. Do they reflect the site in a positive way? Look to see if the text can easily be read and make necessary suggestions as to which buttons should be removed (and why).
- Are they listed at the major directories? (Soroptimist Directory, Elle's Help Guide).
- Are they properly crediting their sources? Are the credits aligned to the left so that it looks neat and organized?

To recap…

Rubrics are extremely important at any review site since they provide visitors with a comprehensive evaluation of what you'll be looking for. Stay away from things that are excessively subjective (ex. Prior expectations, "bonus" marks) and make sure that you're properly explaining what the focus of each category is.

You may want to check How To Write Great Reviews for more tips!

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#4) Not using space effectively (and massive scrolling issues)


All site types need to be able to use the space they have effectively, and this is much more important if your layout has a small content area. The more content you stack on top of one another, the longer your page will get, and thus, the more scrolling you'll have. As a site owner, you always want to cut down on the amount of scrolling since this will make it easier for visitors to browse through your content.

The issues of wasting space and massive amounts of scrolling go hand in hand. If you use space effectively, you'll minimize scrolling. Here's a visual example:













Notice how much scrolling is cut down in the second example, simply by putting content beside each other rather than in a long column.

Another area where I see site owners wasting space often is the request area. Most of the time, people will simply put the request status, form, envelope, and waiting list in one giant row. Here's a visual example:



Write "Review request" as your subject

Waiting List:
1. Username here
2. Username here
3. Username here

Notice how there's a ton of space on the left and right that's unused! Let's use space effectively and put some of these things beside each other:



Write "Review request" as your subject"

Waiting List:
1. Username here
2. Username here
3. Username here

Whether you're comfortable using tables or floating divs, using space effectively will always cut down on the amount of scrolling you have.

Here's the coding for the example using tables:

To recap…

Two issues that are very common but are interconnected include using space effectively and large amounts of scrolling. If you do well in one area, the other issue wouldn't really be an issue. The best way to use space effectively is making sure you're using horizontal space (left and right) in addition to using vertical space (up and down).

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#3) Not making the request status more visible


In terms of request sites, this one happens a lot. The request status is important information that must not only be provided to the visitor, but it must be clearly visible and easy to spot. That being said, many sites are using plain text. Let's run a small test. Below are two examples of a request status.

Requests are closed.

Which one's more noticeable? Which request status stood off the page more? Using a colourful graphic sign not only adds a bit of style to your page, it's also handy because it's eye-catching. However, what if you just don't have the space for a graphic sign? If your content area is small and you can't fit a larger sign, why not use CSS to change the colour of your font? For instance, the two examples below are both plain text, but one will stand out more.

Requests are CLOSED.

Requests are CLOSED.

In the second example, I used a different colour, red. Though it doesn't stand out as much as a graphic sign, the capitalized red text will still be more helpful than plain text. I've provided the code in the textbox below.

Note that if you want to make a green colour for "open", then you would need to create a new class and input different colours.

To recap…

A request status sign should always jump off a page and be clearly visible to all visitors. Never use plain text or simple bolded text since it may blend in with the rest of your page. Make it visually different by using a graphic sign, or even use a different font colour.

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#2) No spacing between images


Possible one of the most common errors that I've seen to date, this issue is actually extremely easy to fix! Whenever I see this issue, it's usually with linked buttons. Common areas include a site's link back buttons, their affiliates' buttons, or their directory buttons. Here's a visual example of the problem:

Uh oh, looks like the buttons are "sticking together"! That doesn't look visually appealing at all. How can we fix this? Well, let's look at the coding. For the "sticky" problem above, I simply copied and pasted the button code and put them right after one another. Here's what I mean:

(button code 1)(button code 2)(button code 3)(button code 4)

However, what if I put each code on separate lines, like this:

(button code 1)
(button code 2)
(button code 3)
(button code 4)

Here's what I get:

See how each button is evenly spaced out? It looks much more appealing and professional this way since they're not "sticking" together. With any linked image, always try your best to put them on separate lines since this creates some space between each image.

What happens if your image isn't supposed to be linked? How should you create space? Simple - add padding to your image code. Here a visual example of non-linked images without padding:


This is the code I'm using:

Note how they're all sticking together! To solve this sticky issue, let's add padding to the image code and see what we get:

This is the code I'm using:

Notice how the icons are nicely spaced apart in the second example. I've added style="padding:3px;" to the image code. You can use any number you want, but 2 and 3 are the ones I usually use.

To recap…

If you have a "sticky" situation with any of your images, be sure to one of the following:

For linked images, simply put each code on a separate line.

For non-linked images, add padding to the code itself.

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#1) Aligning text in the center instead of the left


Oh boy, far too many sites are guilty of this one it's crazy! I don't know how many times I've seen this, even at professional and well established sites. It's strange that this aspect of owning a site has gone by unnoticed but here it is: the #1 common mistake!

Centering large bodies of text (i.e. your introductory paragraph, your updates) makes your page look messy and less professional. It's also harder for visitors to read because of the "jagged" edges of the paragraphs and the fact that centered text means none of the lines start at the same point. The worst is having to read entire reviews that are centered. My eyes were literally begging for left alignment!

This is an example of writing a large body of text that is not supposed to be centered. It makes the page look a bit messy and unprofessional. Centering text is mostly used by new site owners who think that it makes their page look more nice but that's not the case!

Additionally, lists of any kind should be aligned to the left. Like with large bodies of text, centered lists are way too messy. Here's a quick demonstration:

Tloef at (HTOGS)
1,2,3,4
Turnip at (YYBP)
This list is aligned to the left.
Tloef at (HTOGS)
1,2,3,4
Turnip at (YYBP)
This is a centered list. Ouch.

To recap...

The golden rule: if it's a large body of text or if you're using a list of any kind, always align to the left! Centering is not a way to make your page "look neater". The only situation where centering should be used is for a graphic (ex. a request status sign), or if you have a small blurb of text that needs emphasis (see here and scroll to the bottom. Note how the text "Current tickets available" and "Waiting list" are centered, but the lists are properly left aligned).

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Golden Travellers

Here are a list of sites that have earned a ton of frequent flyer miles! Golden Traveller members are organized by review type, so you can use the menu below to navigate between the various rubrics.

| All Inclusive | Service Only | In-depth | Build Your Own Review |

If your site is in listed in any of the categories above, feel free to take a Golden Traveller ticket below!








Golden Travellers (All Inclusive)

Here are a list of sites that have earned a ton of frequent flyer miles! Golden Traveller members are organized by review type, so you can use the menu below to navigate between the various rubrics.

| All Inclusive | Service Only | In-depth | Build Your Own Review |

If your site is in listed in any of the categories above, feel free to take a Golden Traveller ticket below!




20/20
None

19/20


18/20


17/20


16/20


15/10





Golden Travellers (Service only)

Here are a list of sites that have earned a ton of frequent flyer miles! Golden Traveller members are organized by review type, so you can use the menu below to navigate between the various rubrics.

| All Inclusive | Service Only | In-depth | Build Your Own Review |

If your site is in listed in any of the categories above, feel free to take a Golden Traveller ticket below!









Golden Travellers (In-depth)

Here are a list of sites that have earned a ton of frequent flyer miles! Golden Traveller members are organized by review type, so you can use the menu below to navigate between the various rubrics.

| All Inclusive | Service Only | In-depth | Build Your Own Review |

If your site is in listed in any of the categories above, feel free to take a Golden Traveller ticket below!









Golden Travellers (Build your own review)

Here are a list of sites that have earned a ton of frequent flyer miles! Golden Traveller members are organized by review type, so you can use the menu below to navigate between the various rubrics.

| All Inclusive | Service Only | In-depth | Build Your Own Review |

If your site is in listed in any of the categories above, feel free to take a Golden Traveller ticket below!





None yet!


Progress


Hullo there, Becky! Here's your secret page for the review mentor/student program.

Becky's review mentoring page

IP Activity #1

Layout assessment:

FF Review Activity #1: Gut Reaction

This activity is less about the actual review content. Instead, it focuses on helping you review at a fast pace. Because review sites offer a type of service, we need to be able to quickly and efficiently write down our opinions. Every reviewer has their own ways of approaching reviews, so this is an introduction to something that has helped me out a lot. It's just something to try out and if it's not for you, that's fine!

Purpose: To help you review at a quicker pace; to help provide a more efficient way of building review statements

Guidelines: Below are four banners. They've been scaled down so drag and drop into the address bar for full view (or right click and choose "View Image").

When viewing each banner, write down the first three words or phrases that pops into your head. That's it, that's all! The things you write down can be negative or positive.

Future activities will build on these words/phrases, so I'll keep a record of them here.

Example:


Here's an example of my "gut reaction" when looking at the banner below:

Light, textures, copyright watermark

The Duty Free Shop

Link back







Sister Site


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