Okay, there are three major things people look for in a guild. They can
be classified as Looks, Content, and Goodies. I will tell what each of
these are and how you can use them to get people to join your guild.
LOOKS: First Impressions are EVERYTHING! Especially for people who are
just quickly going through guilds looking for one that fits them. Remember,
They can't get to your message boards or may not know your guild web site
address (you don't necessarily need one, but it helps if your guild page
is filling up) and so rely on what they first see when they go into your
guild page. There are three things under looks that also can help or hinder
your guild.
When I go into a guild, the first thing my eyes snaps to is THE LOGO!
If I see a YOUR LOGO HERE sign - I am not sure I want to join the guild.
The owner looks like they aren't responsible enough to take the time
to make or acquire a logo. Hey maybe you don't have a good graphics program
or you're having a contest for the best logo for the guild. That is perfectly
reasonable. However, you should stick some sort of picture there in the
meantime, even if it's just a happy face or something silly. It could
even advertise your little logo contest! Have a little coloured background
square with the words LOGO CONTEST in front of it. It's up to you! It
is your guild after all...
Also under looks - I guess it could go under content too, but I'm sticking
it here - is the Name of your guild! Here's my hint to you: SHORT AND
SWEET! The shorter often the better - within reason. My guild, 'The Hidden
Hierarchy', is two words long (if you don't count the 'the'). It's often
easier to remember, "I'm a member of the Hidden Hierarchy Guild,"
rather than, "I'm a member of the Help the Sick, Needy, Helpless,
Abandoned, Cutie, Swashbuckler, Poppinfresh, Garbage Patrol, Anti-Scammers,
Neopian Guild!."
Hey that took me ten minutes to think up and 20 minutes to say!! (Okay
maybe a bit less than that, but you get the idea.) Just for sanity's sake
I'm wanting to add that your name and where your guild is situated should
make sense. My guild is the HIDDEN Hierarchy therefore it is a bit of
a mystery as to where it is so it is hidden on MYSTERY island. Makes sense!
Don't be the Friendly Faeries and be in the middle of MARAQUA!!!! Come
on! Be on the Faerie cloud! Sorry, I'm going a little off topic. Back
on to the topic.
The last thing with looks is the main guild viewing area that anybody
can see. First of all, PLEASE DO NOT HAVE CLASHING COLOURS!! I've gone
into many a guild where there was BLUE AND PINK! or GREEN AND ORANGE!!
or REALLY DISGUSTING COLOUR SCHEMES!! Sorry, but it's true. Second of
all the color scheme should allow people to read what you're trying to
say. Don't have a light pink background with a white font! I use a black
(or green in places) background with a yellow font. The yellow stands
out against the black. Where it is green I've tried to make it red so
it once again can be visible. Thirdly, (I like threes, they work well)
avoid HUGE pictures on your guild page. Save them for the guild's separate
Web page. It's frustrating either waiting for the huge pictures to load
(not everyone has a fast connection) or scrolling down the landscapes
of pictures to see your message that only says 'hi'!
That's pretty much it on looks, now on to Goodies.
GOODIES: People like GETTING stuff! It is as pure and simple as that.
Humans are naturally greedy and caring. Confusing isn't it? See people
sometimes want to help others because it gives them a feeling of making
a difference. I just want to point out the "GIVES THEM a feeling
of making a difference." I'm sorry to say but everyone has at least
a little bit of greed in them. Anyway, the point. Everyone wants something
out of the guild. It could be that they want to help abandoned pets. Maybe
they just need Neopoints so they want a guild that gives them Neopoints (personally
I do not like or approve of those greedy-ish guilds). They may have many
reasons (show status of wealth, get back on feet from being scammed, contests
galore, freebies, TV show they like, cartoon character they like, etc.).
In either case you will need to offer SOMETHING. My guild gives out freebies
occasionally and holds many contests. Although, I forget what my original
idea for my guild was... anyway that is irrelevant. Once again there are
three things that, in general, are offered.
First off, free items. Everyone likes free items, so that's sort of self
explanatory. Just every week or so give out an item or two. Make sure
they are not always HORRIBLE and give away your junk!! Sometimes give
out something useful like a paintbrush or piece of map. Also, free health
care could work, but I've never tried it.
Secondly, contests. Personally, I LOVE contests. I like to let the members
of my guild stretch their brain muscles to either solve a riddle or use
their contacts in Neopia to get an item I need. Sometimes I don't need
the item and a week or so later give it away as a free item. It's great
because I've awarded the receiving of the item and so made one person
in my guild happy, then gave it to somebody else and they got a free item!
EVERYBODY'S happy! It's great! Yes, my members may read this and go, "HEY!"
But it works. It's not BAD! Even when they do know. It may be that a richer
Neopian in my guild has given me the item and I gave it to a poorer Neopian
and so helped someone in need all because the rich one wanted to win a
contest!
And to finish off Goodies is the Guild council positions. When just starting
out these are great A) contest prizes or B) snares to bring people into
your guild. I always see at least 2 or 3 messages on the guild message
board asking for a guild with guild council positions left! Say that they
are going fast and when people join make them do the contest to get the
positions. These positions can be great and even if I don't see the reason
for their greatness I've used them in my own way that is unique to make
them special. I sometimes have guild council giveaways for only the guild
council. As a note on positions, they are mostly the name that matters
unless you use the rankings as a measure of power in the guild (like I
do). But I saw an interesting technique used for a Harry Potter Guild
where the rankings were actually your house. You would join not as trainee,
but as newbie. Then when you Neomailed the owner and did a test you would
have the sorting hat send you to your 'house'. Your rank would become
Griffindor or Slytherin, Ravenclaw, or Hufflepuff. It was quite neat!
Anyway use the rankings as you wish.
Now on to Content.
CONTENT: A very important part of the guild, but I have written a lot
so will try to be brief. Try to have a theme with your guild and have
different events to keep your guild exciting! Have meetings, or and a
guild Web page. I have found them very useful. If possible ask for help
from your members. I had a very helpful member (THANK YOU POPMACHINE!!)
do some stuff for my guild and I am in his debt. And lastly under content
is ADVERTISE ADVERTISE ADVERTISE! POST messages on the guild board 6 hours
a day (come on other people need to use it too!) and have a catchy paragraph
or small blurb about your guild with the guild address at the end. Just
copy that and paste it on to the boards when you wish to advertise.
I thank you for reading this lengthy document and hope you will be successful
in your guild making.
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